153-year-old royal family-favored footwear chain closing stores

The British royal household ne'er makes nonstop endorsements of a brand.

Even implying an endorsement violates the Advertising Standards Authority (ASA), which regulates advertizing successful the United Kingdom.

"Rule 6.2 states that members of the Royal Family shouldn’t usually beryllium shown oregon mentioned successful a selling connection without their anterior permission, but an incidental notation (unconnected with the advertised product), oregon references to worldly specified arsenic a book, article, oregon movie astir a subordinate of the Royal Family, whitethorn beryllium acceptable," the bureau shared connected its website.

That's a precise constrictive line, according to the ASA.

"So, though precise wide references to the King’s day oregon expressions of day wishes would look apt to beryllium acceptable, ads indispensable not assertion oregon connote that a merchandise is endorsed by the Royal Family oregon that it is affiliated with Royal events if it’s not," according to the ASA.

The ASA, however, cannot halt an inferred endorsement. In the lawsuit of Russell & Bromley, aggregate members of the royal family, including Princess of Wales Kate Middleton and Queen Camilla, person regularly been spotted wearing the brand.

That's not a nonstop endorsement, but it surely suggests a fondness for the footwear brand, which has been closing stores and warring for endurance nether administration, the U.K. mentation of a Chapter 11 bankruptcy.

Despite the affinity of members of the royal family, Russell & Bromley has struggled. The institution has entered a Company Voluntary Arrangement (CVA), the United Kingdom's mentation of Chapter 11 bankruptcy, successful bid to support the marque alive.

Russell & Bromley entered medication successful January 2026, according to filings with Companies House.

"In what is being seen arsenic a important stroke to the precocious thoroughfare fashion, the fashionable marque Russell & Bromley has announced that its concatenation was acquired by Next successful an medication deal, triggering the closure of 10 of its stores," The Guardian reported.

Next, a person successful the U.K. fashions abstraction partnered with Retail Realisation, a liquidation specializer with connections to Modella Capital, successful bid to get the family-owned footwear and container retailer.

"Industry sources bespeak Next's involvement lies solely successful the Russell & Bromley sanction alternatively than its carnal store web oregon existing stock," GB News reported.

Restructuring experts accidental CVAs are designed to springiness struggling companies breathing country portion protecting creditor returns.

“A Company Voluntary Arrangement (CVA) allows a concern to restructure its debts portion continuing to trade, often providing a amended instrumentality for creditors than contiguous liquidation," according to PwC UK.