Amazon (AMZN) BofA Sees Q2 Revenue Beat Despite Prime Day Timing Shift

Despite shifts successful Prime time expected to measurement connected Q3 comparisons, 1 expert steadfast expects Amazon to present a gross bushed successful Q2. On June 18, BofA Securities expert Justin Post reiterated a Buy standing connected the banal with a $310.00 terms target.

The steadfast noted however Prime Day is being held successful June this twelvemonth alternatively of July, which volition beryllium impacting year-over-year trends connected a quarterly basis. This volition displacement a larger information of income into the 2nd quarter. Amazon Prime Day 2026 kicked disconnected connected June 23 and volition tally arsenic an extended four-day lawsuit done June 26.

Here are the firm's estimates for the event:

On a like-for-like basis, we estimation 1P Prime Day GMV to turn 4.5% y/y to $11.6bn, portion 3P GMV would turn 5.0% y/y to $10bn. In total, we task Prime Day GMV to turn approx. 5% to $21.6bn, slowing vs 55% successful 2025 that was elevated from the displacement to a 96hr window.

Zapp2Photo/Shutterstock.com

The steadfast believes that Prime Day is expected to make an estimated $12.4 cardinal successful incremental second-quarter merchandise measurement and besides astir $8.5 cardinal successful further gross arsenic compared to mean income during those days.

Overall, fixed beardown retail income information done May (see monthly BAC aggregated debit and recognition paper data), we deliberation Amazon is connected way to travel successful astatine oregon supra the precocious extremity of 2Q rev usher of $199bn, though volition person a worldly Prime Day comp headwind successful 3Q.

Amazon.com Inc. (AMZN) is an American exertion institution offering e-commerce, unreality computing, and different services, including integer streaming and artificial quality solutions.

While we admit the imaginable of AMZN arsenic an investment, we judge definite AI stocks connection greater upside imaginable and transportation little downside risk. If you're looking for an highly undervalued AI banal that besides stands to payment importantly from Trump-era tariffs and the onshoring trend, spot our escaped study connected the best short-term AI stock.

READ NEXT: 33 Stocks That Should Double successful 3 Years and Cathie Wood 2026 Portfolio: 10 Best Stocks to Buy. 

Disclosure: None. Follow Insider Monkey connected Google News.