2 hours ago
1
Reuters
Sun, March 1, 2026 astatine 2:31 PM CST 1 min read
March 2 (Reuters) - Amazon volition halt charging sellers successful India referral fees for products nether 1,000 rupees ($10.98), the institution said connected Monday, arsenic it looks to pull much merchants to its online marketplace and get a stronger footing successful the country's competitory e-commerce industry.
The determination expands connected Amazon's 'zero-referral fee' argumentation launched past year, which covered astir 12 cardinal products priced beneath 300 rupees and helped thrust a 50% surge successful caller sellers joining Amazon successful India. A referral interest is a committee that sellers wage to Amazon for each merchandise sold.
The caller structure, effectual March 16, covers much than 125 cardinal products, Amazon said, adding that it was besides reducing immoderate shipping charges.
"This determination is designed to marque selling on Amazon much lucrative and simpler, peculiarly for tiny businesses and entrepreneurs successful tier-2 and tier-3 cities," said Amit Nanda, manager of Selling Partner Services for Amazon India.
India has emerged arsenic a important marketplace for Amazon, acknowledgment to a rapidly expanding net idiosyncratic basal that has fueled e-commerce maturation successful the world's astir populous country.
But Amazon faces fierce contention successful the region from Walmart-backed Flipkart and the retail limb of billionaire Mukesh Ambani's Reliance Industries, portion quick-commerce players specified arsenic Eternal's Blinkit and Swiggy's Instamart person been grabbing marketplace share rapidly.
Amazon said successful December that it would put much than $35 cardinal successful India by 2030, looking to grow its AI infrastructure, but also with a absorption connected increasing retail logistics and spurring small-business growth.
($1 = 91.0480 Indian rupees)
(Reporting by Deborah Sophia in Bengaluru; Editing by Maju Samuel)
.png)
English (CA) · 
English (US) · 
Spanish (MX) ·