Vandita Jadeja
Thu, July 2, 2026 astatine 10:30 AM CDT 4 min read
Quick Read
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Amazon (AMZN) earns a BUY with a $323 terms target, offering 34% upside arsenic AWS maturation hits a 15-quarter precocious astatine 28%.
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Amazon's Trainium chips endanger NVIDIA (NVDA) astatine a $20 cardinal tally complaint arsenic Meta (META) commits 5 GW of AI compute to AWS.
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Even the carnivore lawsuit targets $279 with 16% upside, though $200 cardinal successful CapEx and indebtedness climbing to $119 cardinal airs existent risks.
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My Amazon (NASDAQ:AMZN) telephone is straightforward. The 24/7 Wall St. terms people for Amazon is $323.43 by July 2, 2027, and my base-case way has the banal crossing $300 for the archetypal clip astir April 2, 2027 astatine a modeled $301.86. From a existent terms of $241.70, that is astir 33.81% of upside. My proposal is buy, astatine precocious confidence.
24/7 Wall St. Price Target Summary
How Amazon Got Back to $241 After a Rough Spring
Amazon is up 3.17% implicit the past week and 9.63% implicit the past year, but trading has been choppy. Shares fell 7.49% successful the past period and beryllium astir 12% beneath the 52-week precocious of $278.56, with a debased of $196.
The setup got amended accelerated successful Q1 2026: EPS of $2.78 topped the $1.73 consensus, a 60.69% astonishment connected gross of $181.52 billion, up 16.61% YoY. AWS grew 28%, the fastest successful 15 quarters, and Prime Day conscionable kicked disconnected with online spending rising 5.3% connected time 1 to $8.3 billion.
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The Bull Case for $370
The bull script takes Amazon to $370.31, oregon 53.21% upside. Three engines thrust it. AWS is compounding astatine 28% connected a 37.7% operating margin, with landmark AI compute commitments from OpenAI (2 GW of Trainium), Anthropic (up to 5 GW), and Meta Platforms (NASDAQ:META).
The custom-chips concern already runs astatine a $20 cardinal yearly tally complaint with triple-digit YoY growth. Advertising is simply a $70 billion+ TTM franchise increasing 24% astatine software-like margins.
North America retail margins expanded to 7.9% from 6.3%, and portion maturation deed 15%, the highest since COVID. Analyst statement already sits astatine $312.99 with 62 bargain ratings and zero sells.
The Risks Worth Watching
The carnivore way stops astatine $279.32, inactive 15.57% upside, but the risks are real. Planned 2026 CapEx of astir $200 cardinal pushed escaped currency travel down sharply, and semipermanent indebtedness has climbed to $119.1 cardinal from $65.6 billion. AWS operating borderline slipped to 37.7% from 39.5%, and Q1's header nett income of $30.25 cardinal was boosted by $16.8 cardinal successful non-recurring Anthropic gains.

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