Apple launches iPhone 17e with prices starting at $599

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Reuters

Mon, March 2, 2026 astatine 8:14 AM CST 1 min read

March 2 (Reuters) - Apple connected Monday launched iPhone 17e, its much ‌affordable smartphone exemplary that starts ‌at a terms of $599 with 256 gigabytes of storage, arsenic it looks to support its stock successful a fiercely competitory planetary handset market.

The determination comes arsenic ‌memory spot prices ⁠climb amid a planetary shortage, suggesting Apple is consenting to ⁠absorb immoderate constituent outgo unit to marque its lowest-priced exemplary much compelling.

By offering higher retention astatine the aforesaid terms ‌point, Apple is positioning the 17e arsenic a stronger worth enactment arsenic it looks to pull caller users and support marketplace stock against rivals ‌facing tighter proviso constraints.

Some analysts presumption the higher storage astatine the aforesaid starting terms ‌as efficaciously a terms cut, since customers antecedently had to wage an upcharge to entree the higher capacity.

(Reporting by ‌Akash Sriram successful Bengaluru and Stephen Nellis successful San Francisco; Editing by Anil D'Silva)

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