Apple's App Store generated $1.4 trillion in sales last year

Apple's (AAPL) App Store facilitated a staggering $1.4 trillion successful income and billions successful 2025, according to a survey by the Analysis Group.

The autarkic study, commissioned by Apple, recovered that economical enactment generated by the integer storefront has much than doubled since 2019, with integer goods and services increasing 2.4x, carnal goods and services expanding by 2.8%, and in-app advertizing gross climbing 2.9x.

Apple doesn't interruption retired App Store gross connected its own. Instead, the institution counts it toward its Services segment. The iPhone maker's 2nd largest business, down the iPhone, Services accounted for $109.1 cardinal of Apple's $416.1 cardinal successful full gross successful fiscal 2025. The iPhone conception brought successful $209.5 billion.

Out of the $1.4 trillion successful income generated by the App Store, the Analysis Group survey recovered 149 cardinal came from integer goods and services, portion $1.1 trillion came from carnal goods and services.

China accounted for the largest stock of billings and income astatine $562 billion, followed by the US astatine $453 billion, Europe astatine $184 billion, and Japan astatine $52 billion.

In its study, Analysis Group notes that Apple collected commissions connected little than 10% of the $1.4 trillion the App Store generated.

The company's App Store practices person travel nether scrutiny from antitrust enforcers astir the world. Apple charges a 30% committee connected the merchantability of integer goods and services sold done the App Store, and a 15% interest for developers that are portion of its Small Business Program, Video Partner Program, Mini Apps Partner Program, and News Partner Program.

In the US, Apple is continuing its ineligible conflict with "Fortnite" developer Epic Games, which filed an antitrust suit against the iPhone shaper successful 2020. While Apple won the bulk of the suit, it was required to springiness developers the quality to supply users with in-app links to extracurricular outgo services.

Apple past implemented a 27% committee connected extracurricular payments, a determination Epic objected to. The justice successful the case, US District Judge Yvonne Gonzalez Rogers, recovered Apple successful contempt of the order.

Apple appealed to the 9th US Circuit Court of Appeals, and portion it recovered Apple should beryllium capable to complaint a committee with limits, it upheld the contempt violation. The institution is present appealing the contempt bid to The Supreme Court.

The Analysis Group survey comes arsenic Apple prepares to big its yearly Worldwide Developers Conference astatine its Cupertino, Calif. office connected June 8, wherever the institution is wide expected to debut its long-delayed AI-powered mentation of its Siri idiosyncratic assistant.