Argus Raises Philip Morris (PM) Outlook on Rising Contribution from Nicotine Pouches

On February 26, Argus raised its terms proposal connected Philip Morris International Inc. (NYSE:PM) to $210 from $190. It reiterated a Buy standing connected the stock. The steadfast said the company’s ZYN nicotine pouches are expected to play a bigger relation successful driving gross growth. Based connected this outlook, the expert believes the banal inactive has country to determination higher.

During the Q4 2025 net call, Group CEO Jacek Olczak said PMI delivered different exceptional twelvemonth successful 2025. He pointed to the company’s continued enactment successful smoke-free products and dependable maturation crossed its portfolio. Smoke-free merchandise volumes accrued by 12.8%, portion integrated smoke-free gross nett roseate 18.7%. This showed that these products are not lone increasing but besides becoming much profitable.

Olczak said IQOS remained the company’s main maturation driver. Shipment volumes and adjusted in-market income some accrued by astir 11%. He besides noted that PMI expanded its smoke-free merchandise beingness to 106 markets, reflecting the company’s ongoing planetary rollout. He besides discussed advancement nether PMI’s multi-category strategy. Shipment volumes for ZYN extracurricular the Nordic portion and VEEV successful planetary markets much than doubled. ZYN gained meaningful marketplace stock successful respective regions, portion VEEV became the fastest-growing closed pod marque globally.

Philip Morris International Inc. (NYSE:PM) operates arsenic a planetary baccy company. Its merchandise portfolio includes cigarettes and a increasing scope of smoke-free products. The smoke-free concern besides includes wellness and healthcare products, on with user accessories specified arsenic lighters and matches.

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