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Exec-Edge
Tue, January 20, 2026 astatine 11:31 AM CST 2 min read
Exec Edge hosted a fireside chat astatine the ICR Conference 2026 with Alex Macedo, co-founder, Chairman, and Chief Executive Officer astatine Authentic Restaurant Brands. The in-person interrogation was joined by Editor-at-Large Jarrett Banks, and they discussed however the institution invests portion besides taking a much hands-on attack with operators to amended a restaurant’s trajectory, the company’s 2026 imaginativeness for maturation and its pavement to go a nationalist brand, among different topics.
About Alex Macedo
Alex Macedo is the co-founder, Chairman, and CEO of Authentic Restaurant Brands, joining the institution successful 2025. Prior to ARB, helium served arsenic the Lead Operating Partner astatine Garnett Station Partners, wherever helium led the firm’s absorption and operational efforts. Alex brings extended acquisition from his clip astatine Restaurant Brands International, wherever helium held aggregate enactment roles astatine cardinal brands including Tim Hortons and Burger King. Previously, helium was the Founder and Managing Partner of True Marketing, Head of the Brahma Beer Business Unit astatine AmBev, and a committee subordinate of Brinker International. Alex earned his Bachelor’s grade from the NYU Stern School of Business and his MBA from INSEAD.
About Authentic Restaurant Brands
Established successful 2021, Authentic Restaurant Brands (ARB) is simply a level of powerhouse, determination edifice brands with bonzer lawsuit marque loyalty and rich, authentic stories. Backed by Garnett Station Partners, ARB provides operational support, strategical superior and technological resources to thrust maturation successful a brand’s halfway and adjacent markets. Its ngo is to elevate section American “hometown hero” brands with heavy assemblage roots, loyal customers and a proven concern exemplary to assistance them standard dramatically without losing their section spirit. Its level presently consists of 5 market-leading, iconic brands, each with implicit 25-year operating histories, including: Primanti Bros Restaurant & Bar based successful Pennsylvania, West Virginia, Ohio and Maryland, P.J. Whelihan’s Pub & Restaurant based successful the Greater Delaware Valley, including Philadelphia and South Jersey, Mambo Seafood based successful Houston and San Antonio, Texas, Pollo Tropical based successful Florida, and Tavern successful the Square based successful Boston.
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