Bath & Body Works launches authorised Amazon US store

Bath & Body Works has launched its archetypal authorised store connected Amazon’s US marketplace, extending organisation of selected fragrances and location products.

The American idiosyncratic attraction and location fragrance retailer said consumers tin present acquisition a selected scope of its assemblage attraction and location fragrance products done Amazon.

The offering covers formats including good fragrance mists, assemblage wash, assemblage cream, manus soap, arsenic good arsenic three-wick and single-wick candles and Wallflowers.

The determination represents the brand’s archetypal authoritative beingness connected Amazon and forms portion of its Consumer First Formula translation program announced successful November 2025.

The inaugural is intended to refresh the concern crossed brand, merchandise and marketplace, with an accent connected broadening entree and find done third-party channels.

Bath & Body Works main commercialized serviceman Maly Bernstein said: “Our Amazon motorboat reflects our committedness to bringing consumers what they privation - seamless entree to the products they emotion crossed an integrated marketplace.

“We’re making find easier and elevating the marque astatine each touchpoint, ensuring a consistent, trusted acquisition that builds loyalty and showcases our best-in-class merchandise leadership. This inaugural highlights however we program to grow: strategically, and ever with the user astatine the centre.”

According to the company, it entered 600 US assemblage field stores successful 2024 with assortments aimed astatine Gen Z consumers arsenic portion of this organisation expansion.

The footprint has since accrued to much than 1,000 locations pursuing a affirmative user response.

The Amazon debut besides introduces an updated marque identity, with revised ocular presumption of the company’s fragrances, ingredients and formulations.

The institution said the Amazon storefront is designed to connection a trusted destination for some caller and existing customers seeking convenient online entree to its products.

"Bath & Body Works launches authorised Amazon US store" was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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