Better Growth Stock: Visa vs. Costco

2 days ago 3

Reuben Gregg Brewer, The Motley Fool

Wed, January 21, 2026 astatine 11:25 AM CST 4 min read

  • Visa is simply a ample outgo processor benefiting from the displacement from currency to cards.

  • Costco is simply a nine store benefiting from its geographic enlargement and loyal customers.

  • There is simply a worldly valuation quality betwixt these 2 maturation stocks.

  • 10 stocks we similar amended than Visa ›

Investors looking for maturation stocks person to travel to grips with valuation. Buying banal successful a fast-growing concern is fine, but paying excessively overmuch for adjacent a large institution tin crook it into a atrocious investment. Keep that successful caput erstwhile you look astatine maturation stocks Visa (NYSE: V) and Costco (NASDAQ: COST) today. Here's what you request to see earlier you buy.

Costco is simply a planetary retailer that operates nine stores. To store astatine Costco, a lawsuit indispensable wage a rank fee. Those fees outgo the institution precise little, make an annuity-like income stream, and springiness the institution the flexibility to judge little margins connected its products. Low merchandise prices assistance support its customers happy, starring to rank renewals. It's a virtuous rhythm that has driven beardown maturation for Costco implicit time, arsenic it besides works to grow its geographic footprint.

The connection     Growth spelled retired  with blocks aligned connected  an upward sloping line.

Image source: Getty Images.

Visa is simply a outgo processor. It collects a tiny interest for securely connecting sellers with buyers who usage cards displaying the Visa logo. The institution handled 257.5 cardinal transactions successful fiscal 2025. Visa has agelong benefited from the displacement from currency to paper payment, a process that continues arsenic e-commerce becomes progressively important.

Both Costco and Visa are apt to proceed increasing for years. Either concern would marque a good summation to a growth-oriented portfolio. However, that ignores the valuation of the stocks. You can't simply wage immoderate terms and anticipation for the best. Valuation is simply a large occupation erstwhile you see Costco today.

Costco's price-to-sales (P/S) ratio is 1.5 close present compared to a five-year mean of astir 1.2. Its price-to-earnings ratio is 51 compared to a longer-term mean of 44. And its price-to-book (P/B) worth ratio is 14.1 versus a five-year mean of 12.4. Costco's dividend output is 0.5%, adjacent its lowest level implicit the past decade. It appears precise wide that Costco is being afforded a premium terms close now, historically speaking.

Visa's P/S ratio is 18 versus a five-year mean of 20. Its P/E ratio is 32 compared to a longer-term mean of 33. And its P/B ratio is 17 compared to a five-year mean of 14. Visa's dividend output is 0.8%, astir the mediate of the scope implicit the past decade. Valuation is much an creation than a science. On the whole, Visa appears much reasonably priced, historically speaking, than Costco.


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