Bills wide receiver taken aback after being publicly ripped by owner during explosive press conference: report

They accidental nary 1 circles the wagons similar the Buffalo Bills, and wide receiver Keon Coleman recovered himself nether the wagon aft proprietor Terry Pegula’s property league connected Wednesday.

Pegula and wide manager Brandon Beane were asked astir Coleman aft a lackluster 2nd season, and Pegula blamed the fired coaching unit for selecting the wide receiver successful the NFL Draft 2 seasons ago.

"I’ll code the Keon situation," Pegula said during the property league aft a question astir Coleman was directed astatine Beane.

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Buffalo Bills wide receiver Keon Coleman (0) looks connected from the tract during an NFL divisional playoff crippled against the Denver Broncos astatine Empower Field astatine Mile High successful Denver, Colorado, connected Jan. 17, 2026. (Cooper Neill/Getty Images)

"The coaching unit pushed to draught Keon. I’m not saying Brandon wouldn’t person drafted him, but (Coleman) wasn’t his adjacent choice. It was Brandon being a squad subordinate and taking proposal of his coaching staff, who felt powerfully astir the player."

"He’s taken, for immoderate reason, vigor implicit it and not said a connection astir it. But I’m present to archer you the existent story."

Coleman, who was fundamentally labeled a draught bust by his owner, didn’t recognize the comments but rapidly shook them off, according to The Athletic. The 22-year-old was taken aback, but past went and worked retired and prepared for adjacent season, according to the report.

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New England Patriots cornerback Carlton Davis III (7) is called for a walk interference punishment portion breaking up a drawback intended for Buffalo Bills wide receiver Keon Coleman (0) during the 2nd fractional astatine Gillette Stadium connected Dec. 14, 2025. (Brian Fluharty/Imagn Images)

While Pegula tried to absolve Beane for the enactment of Coleman, the wide manager stood by the information that helium yet made the selection.

"He was my pick. I made the pick," Beane said during the property conference. "Terry’s constituent was that we might’ve had a antithetic bid of unit versus coaching, and I went that way. But ultimately, I’m not turning successful a prime for a subordinate that I don’t deliberation we tin win with. So don’t misunderstand that. Keon Coleman is simply a young subordinate that has been present 2 years, has 2 years near connected his deal. It’s up to america to enactment with him and make him."

Coming into the season, the Bills were relying connected Coleman to look arsenic the team’s No. 1 wide receiver aft not making immoderate important additions to the wide receiver country successful the offseason.

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Buffalo Bills wide receiver Keon Coleman (0) runs onto the tract earlier the crippled astatine Bank of America Stadium successful Charlotte, North Carolina, connected Oct. 26, 2025. (Bob Donnan/Imagn Images)

As a rookie successful 2024, Coleman flashed prima imaginable astatine times, catching 29 passes for 556 yards and 4 touchdowns successful 13 games. It looked similar Coleman had taken the leap successful 2025, arsenic helium caught 8 passes for 112 yards and a touchdown successful Week 1.

However, that show ended up being an anomaly for Coleman. He ne'er had much than 50 yards successful a crippled the remainder of the season, including the playoffs, and was a steadfast scratch for 4 games.

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