BofA reveals $3 billion reason to watch DraftKings now

BofA Global Research spent this week softly publishing thing that matters a batch for sports betting investors.

The firm’s June 11 gaming enactment argues that the FIFA World Cup, held connected U.S. ungraded for the archetypal clip successful implicit 30 years, is much than a seasonal payday for DraftKings (DKNG).

It is a nationalist lawsuit acquisition event.

The steadfast hosted DraftKings Chief Product Officer Corey Gottlieb for a telephone connected the company’s World Cup strategy.

Here is what BofA is watching, what Gottlieb revealed, and wherever the skeptics inactive person a point.

BofA’s enactment sees the World Cup arsenic a conversion funnel for DraftKings

The World Cup brings successful caller accounts.

Those accounts are introduced to DraftKings Predictions, and that wont carries into the NFL season, which is historically the company’s biggest gross period.

That series is worthy paying attraction to.

Most sum treats the World Cup arsenic a standalone event, but BofA sees it differently.

It is the archetypal measurement toward a bigger goal: turning caller bettors into regular users by the clip the NFL play starts successful September.

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Bank of America’s research, utilizing Paysafe data, recovered that astir 1 successful 5 legal-state bettors plans to spot their first-ever sports wager connected the World Cup, CNBC reports.

That is the acquisition excavation BofA thinks DraftKings is positioned to capture.

Gottlieb besides mentioned circumstantial details that enactment the thesis.

DraftKings is moving much than 2,000 markets per match, astir fractional of them live, alongside a caller Spanish-language app built astir its Telemundo media partnership, TradersUnion reports.

DraftKings posted its archetypal profitable 4th

DraftKings reported $1.65 cardinal successful gross for the archetypal 4th of 2026, up 17% twelvemonth implicit year, with adjusted EBITDA of $168 cardinal and nett income of $21.1 million, its archetypal profitable 4th arsenic a nationalist company.

Still, the banal spent astir of outpouring underwater.

However, shares person rallied lately, climbing astir 18% implicit the past 5 trading days to commercialized adjacent $29.

Flutter Entertainment, the world’s largest online sports betting and iGaming institution by revenue, has fared worse, down astir 50% successful 2026.

DraftKings’ fastest-growing conception close present is Predictions.

DraftKings disclosed successful a regulatory filing that annualized user measurement connected its prediction markets jumped 24% period implicit period successful May to $1.3 billion, portion full annualized trading measurement roseate 34% to $3.1 billion.