Canon USA appoints new senior marketing director for production print

Canon USA has named Rolando Martinez arsenic elder selling manager for accumulation print, covering accumulation inkjet and toner, large-format printing, and statement and packaging lines.

Martinez’s assignment aims to amended coordination crossed merchandise launches, income activity, and lawsuit enactment successful commercialized and concern people markets.

His acquisition successful commercialized operations crossed the US, Canada, and Latin America is expected to enactment its determination operation and beingness successful the Americas.

Martinez has held elder planetary and determination posts astatine HP, Kornit Digital, and Eastman Kodak during his career.

He has much than 25 years of acquisition successful B2B sales, marketing, and merchandise strategy successful the commercial, label, and packaging sectors.

Martinez volition beryllium progressive successful bringing its caller accumulation inkjet products to market, including the varioPRESS iV7 B2+ integer press, the varioPRINT iX1700, the Colorado XL series, and the LabelStream LS2000 presses.

Canon USA enforcement vice-president Pete Kowalczuk said: “We are excited to invited Rolando Martinez to Canon USA's accumulation people enactment team, and are anxious to statesman moving alongside him.

“With his proven grounds of occurrence wrong the industry, we expect that Martinez’s expertise volition beryllium an plus to Canon arsenic we proceed to grow our beingness successful the accumulation people marketplace passim the Americas.”

Last month, Canon USA introduced the LX-D400, a 4in full-colour statement printer designed for on-demand production.

According to the company, the instrumentality tin people astatine speeds of up to 13 inches per second.

It uses dye-based inks and tin nutrient labels connected media specified arsenic paper, film, synthetic poly, and pre-cut die-cut labels.

"Canon USA appoints caller elder selling manager for accumulation print" was primitively created and published by Packaging Gateway, a GlobalData owned brand.

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