Celeste Burgoyne Exits Lululemon After 19 Years, Brand Reshuffles Top Management

The changes support coming for Lululemon Athletica Inc., which stumbled past twelvemonth and is present looking to get its stride back.

Celeste Burgoyne, president of the Americas and planetary impermanent innovation, is decamping from the progressive elephantine astatine the extremity of the twelvemonth to go main gross serviceman for Vail Resorts.

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Burgoyne has been with Lululemon for 19 years and became the company’s archetypal president successful 2020. She has been a cardinal fig successful the melodramatic trajectory of the brand, which expanded from $149 cardinal successful yearly income erstwhile she joined to implicit $10 cardinal past year.

The departure prompted the institution to consolidate its determination enactment and elevate André Maestrini to president and main commercialized officer, from his existent spot arsenic enforcement vice president of international.

Calvin McDonald, main enforcement serviceman of Lululemon, some acknowledged Burgoyne’s publication and signaled Maestrini’s readiness to instrumentality a bigger role.

“We are grateful for Celeste’s enactment and important contributions to Lululemon’s concern and culture,” McDonald said. “She has been instrumental successful increasing our footprint successful the Americas, creating high-quality impermanent experiences, and mentoring our teams crossed the organization.”

As for Maestrini, the CEO said, “Leveraging operational discipline, heavy impermanent insights and extended brand-building experience, André is the perfect idiosyncratic to pb our concern crossed each markets.”

Investors took the power successful stride connected Friday and traded shares of the institution up 0.2 percent to $165.09 successful greeting trading.

But Wall Street is watching intimately aft a pugnacious twelvemonth for the stock, which has fallen implicit 56 percent successful 2025 portion the wide marketplace moved 11 percent higher.

“This is Lululemon’s 2nd high-profile enforcement departure successful the past 18 months, pursuing 2024’s departure of main merchandise serviceman Sun Choe,” said Tom Nikic, an expert astatine Needham & Co. “Many investors viewed Ms. Choe and Ms. Burgoyne arsenic 2 of the cardinal architects to Lululemon’s ascendance, truthful the nonaccomplishment of some of these cardinal executives, during a play of turbulence for the marque successful North America, is not ideal.

“Ms. Burgoyne’s departure adds an further furniture of uncertainty to the North American turnaround, successful summation to the challenging macro environment, progressively aggravated competitory landscape, and imaginable ‘athleisure fatigue’ by consumers,” Nikic said.