'Claude Just Killed Our Startup': This SF Founder Says AI Made Her Product Obsolete Overnight

Ira Bodnar, laminitis of San Francisco–based startup Ryze, said her company's halfway merchandise was efficaciously made obsolete overnight pursuing accelerated AI breakthroughs by Anthropic and Manus AI.

“Claude conscionable killed our startup,” Bodnar wrote connected X connected Monday, referring to Anthropic’s fashionable chatbot. The AI firms unveiled features that straight competed with Ryze’s product, a instrumentality for managing Google (NASDAQ:GOOGL) (NASDAQ:GOOG) and Meta (NASDAQ:META) ads, causing the company’s woody adjacent complaint to driblet drastically from 70% to 20%.

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Despite having gained several 100 paying clients in just 2 months, Ryze recovered its specialized class redundant owed to the AI’s autochthonal automation.

However, Bodnar remains optimistic astir the future, announcing plans to pivot Ryze towards building analyzable AI workflows for large advertizing agencies.

Bodnar besides made a fewer predictions:

MCP arsenic the caller App Store: Claude selects tools via Model Context Protocol (MCP) without showing alternatives, reminiscent of the iPhone App Store successful 2008.

Ads successful LLMs: Large connection models could make the adjacent trillion-dollar advertizing channel, connecting chatbots similar Google-connected websites.

Agentic commerce: AI agents store independently, comparing specs and reviews to prime the champion value, driving categories toward commodity pricing.

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AI-to-AI income disruption: AI agents grip endeavor procurement by speechmaking documents, comparing specs, and analyzing pricing—eliminating accepted income tactics similar demos oregon persuasion.

Social Media: AI volition soon predominate contented platforms, with astir 98% of videos connected TikTok and Instagram being AI-generated oregon artificially amplified, signaling that the AI-driven disruption is conscionable beginning.

Following Meta's acquisition of Manus AI, the institution has started integrating the autonomous AI cause into its Ads Manager, advancing its propulsion toward AI-driven run automation. CEO Mark Zuckerberg said Manus AI volition assistance powerfulness consumer-facing AI products astatine Meta Platforms, including agentic buying tools to link users with businesses successful Meta's catalog and enactment premium subscription offerings.