Cricut (CRCT) Q1 2026 Earnings Transcript

Motley Fool Transcribing, The Motley Fool

Wed, May 6, 2026 astatine 10:35 AM CDT 32 min read

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DATE

Tuesday, May 5, 2026 astatine 5 p.m. ET

CALL PARTICIPANTS

• Chief Executive Officer — Ashish Arora

• Chief Financial Officer — Kimball Shill

• Vice President, Investor Relations — Michael Hoade

Full Conference Call Transcript

Michael Hoade: Thank you, operator, and bully afternoon, everyone. Thank you for joining america connected Cricut's First Quarter 2026 Earnings Call. Please enactment that today's telephone is being webcast and recorded connected the Investor Relations conception of the company's website. A replay of the webcast volition besides beryllium disposable pursuing today's call. For your reference, accompanying slides utilized connected today's call, on with a supplemental information sheet, person been posted to the Investor Relations conception of the company's website, investor.cricut.com. Joining maine connected the telephone contiguous are Ashish Arora, Chief Executive Officer; and Kimball Shill, Chief Financial Officer. Today's prepared remarks person been recorded, aft which Ashish and Kimball volition big a unrecorded Q&A.

Before we begin, we would similar to punctual everyone that our prepared remarks incorporate forward-looking statements, and absorption whitethorn marque further forward-looking statements including statements regarding our strategies, business, expenses, tariffs, superior allocation and results of operations successful effect to your questions. These statements bash not warrant aboriginal performance, and therefore, undue reliance should not beryllium placed upon them. These statements are based connected existent expectations of the company's absorption and impact inherent risks and uncertainties, including those identified successful the Risk Factors conception of Cricut's astir precocious filed Form 10-K oregon Form 10-Q that we person filed with the Securities and Exchange Commission. Actual events oregon results could disagree materially.

This telephone besides contains time-sensitive accusation that is close lone arsenic of the day of this broadcast, May 5, 2026. Cricut assumes nary work to update immoderate forward-looking projection that whitethorn beryllium made successful today's merchandise oregon call. I volition present crook the telephone implicit to Ashish.

Ashish Arora: Thank you, Michael. In Q1, we began to spot the aboriginal benefits of our platform-first strategy with guided onboarding, bundles, guided flows successful Design Space and services moving unneurotic for a simpler, much compelling idiosyncratic experience. We successfully introduced our newest machines and launched Cricut's archetypal work offering. Both bespeak the spot of our level successful delivering a guided acquisition that helps users marque what they privation much easily. We're besides encouraged by the affirmative effect to the added worth successful our caller instrumentality bundles, which reinforces our strategy. We are pleased to spot maturation successful progressive users year-on-year. Simplifying the idiosyncratic acquisition remains a cardinal absorption to thrust engagement.