Crocs appoints Rupert Campbell as president of Heydude brand

US footwear institution Crocs has appointed Rupert Campbell arsenic enforcement vice-president and president of its Heydude marque successful November 2025 with contiguous effect.

Campbell joined the concern successful March 2025 arsenic elder vice-president and main commercialized serviceman for Heydude.

As marque president, helium volition oversee product, selling and commercialized go-to-market functions.

He volition go portion of Crocs’ enforcement enactment squad and study to its CEO Andrew Rees.

Rees stated: "Rupert has proven to beryllium an instrumental portion of the Heydude enactment team, driving planetary strategy and execution end-to-end crossed each parts of our Heydude business.

"On behalf of the committee of directors and our enactment team, we are excited to invited Rupert into this caller relation and are assured that helium volition usher the Heydude concern to long-term, scaleable planetary growth."

In his erstwhile role, helium led Heydude's planetary commercialized strategy.

Campbell besides spent a decennary astatine adidas, including serving arsenic its North American president wherever helium oversaw a marketplace generating much than $6bn successful gross and a workforce exceeding 10,000.

His earlier vocation included enactment posts crossed Europe and Russia.

Campbell stated: "I'm honoured for the accidental to grow my relation wrong the Heydude marque and ignite the adjacent signifier of our journey.

"The Heydude squad is incredibly talented and passionate, and I cognize that with our collaboration, creativity and passion, we volition crook our strategy into world portion deepening the transportation to our consumers."

In October 2025, Crocs reported consolidated gross of $996m for the 3rd 4th (Q3) of 2025, down 6.2% from $1.06bn a twelvemonth earlier.

For the 3 months to 30 September 2025, operating income declined 23% to $208m from $270m, reducing operating borderline to 20.8% from 25.4%.

Net income fell to $145.8m compared with $200m successful the aforesaid 4th of the erstwhile year.

Based successful Broomfield successful the US authorities of Colorado, Crocs operates the Crocs and HEYDUDE brands, selling products successful much than 80 countries done wholesale and direct-to-consumer channels.

"Crocs appoints Rupert Campbell arsenic president of Heydude marque " was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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