DoorDash Could Be One of the Best Stocks for a K-Shaped Economy

• Food transportation apps are known for being fashionable with younger consumers, but DoorDash is making inroads with older, wealthier demographics.

• If DoorDash tin clasp lower-income customers by focusing connected affordability, it could beryllium poised to nett from each ends of the income scale.

• 10 stocks we similar amended than DoorDash ›

One of the biggest themes driving the U.S. system and banal marketplace close present is the thought of the "K-shaped economy." In a K-shaped economy, radical astatine the apical of the income standard get richer, portion lower-income people's purchasing powerfulness declines. A widening gap, similar 2 arms of the missive K, develops betwixt higher- and lower-income households.

As of Q2 2025, astir 50% of U.S. retail spending came from the apical 10% of earners. This is simply a motion that much prosperous households are spending freely, adjacent if lower-income consumers mightiness beryllium cutting backmost connected user discretionary spending. In a K-shaped economy, the champion retail stocks mightiness beryllium companies that merchantability to higher-income consumers, portion companies that trust connected lower-income consumers could spot a slowdown successful revenues.

DoorDash (NASDAQ: DASH) could beryllium a bully concern if the K-shaped system inclination continues. That's due to the fact that DoorDash is positioned to entreaty to households crossed the income spectrum. Here are a fewer reasons why.

Morning Consult ranked DoorDash arsenic the No. 1 fastest increasing marque of 2025, based connected the percent of U.S. adults who said they are considering making a acquisition from that brand. Restaurant transportation apps thin to beryllium astir fashionable with younger generations (Gen Z and millennials). But according to the Morning Consult Fastest Growing Brands 2025 report, DoorDash made large gains successful purchasing intent among Gen X and younger babe boomers.

Older consumers thin to person higher incomes and much wealth. This could beryllium a motion that higher-income customers are progressively funny successful spending connected DoorDash.

During the past year, DoorDash banal is up15.3%, somewhat outperforming the S&P 500 scale which has returned 13.4%.

But DoorDash doesn't look to privation a estimation for being lone for high-income households. If little income consumers get bushed of inflation, they mightiness halt spending wealth connected nutrient delivery.

The institution has released survey information saying that DoorDash consumers' household income is "broadly accordant with the U.S. population." As of 2024, 50% of DoorDash consumers had yearly household income beneath $75,000 and 33% had yearly household income beneath $50,000. These income ranges are astir the aforesaid arsenic the wide U.S. population. Only 14% of DoorDash consumers had incomes greater than $150,000, portion 21% of the U.S. colonisation was successful this higher-earning level.