El Jannah’s national growth plan backed by General Atlantic

Australia-based charcoal chickenhearted concatenation El Jannah has outlined a nationalist enlargement programme that would spot its web turn from 50 outlets to 200.

The marque plans to motorboat much than 25 caller restaurants earlier the extremity of 2026, targeting sites successful New South Wales, Victoria and the Australian Capital Territory (ACT) arsenic portion of its adjacent signifier of growth.

In New South Wales, upcoming openings are planned for Cranebrook, Cronulla, Emerald Hills, Maroubra, North Rocks, Ropes Crossing, Rozelle, Rutherford successful the Hunter Valley, Sydney’s cardinal concern territory and Warringah Mall.

In Victoria, the institution is preparing caller outlets successful Armstrong Creek, Ashburton, Box Hill, Carrum Downs, Corio, Cranbourne East, Cranbourne West, Hawthorn, Ivanhoe, Lilydale, Roxburgh Park, South Yarra, Sunbury, Wollert and Wyndam Vale.

In the ACT, a edifice volition unfastened successful Woden.

The rollout is underpinned by a “significant” superior injection from General Atlantic (GA). Financial details were not revealed.

The backstage equity institution has antecedently besides invested successful Danish foodstuff and java concatenation Joe & The Juice.

General Atlantic managing manager and caput of Southeast Asia and Australia Neal Kok stated: “El Jannah is 1 of the astir distinctive and breathtaking edifice offerings we person seen successful Australia. Its operation of authentic nutrient and astonishing assemblage pursuing are halfway to what has made it an unthinkable success.”

Founded successful 1998 by Lebanese migrant mates Andre and Carole Estephan successful Western Sydney, El Jannah has built its illustration astir charcoal-grilled chickenhearted platters.

The concern has expanded from 5 restaurants successful 2020 to 50 locations crossed Sydney, Melbourne, Canberra, Wollongong and the Southern Highlands. It presently handles astir 160,000 transactions each week.

Chief enforcement Brett Houldin volition stay astatine the helm of the company, with enactment from the Estephan household and General Atlantic arsenic El Jannah pursues its enlargement plans.

“Our concern with GA means we tin research selective planetary enlargement for the archetypal time, including the anticipation of exporting our unsocial Australian-Middle Eastern favour illustration backmost to the Middle East, and into different high-potential markets,” Houldin noted.

"El Jannah’s nationalist maturation program backed by General Atlantic" was primitively created and published by Verdict Food Service, a GlobalData owned brand.

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