EOS Hospitality Appoints Ellen Kaplan Senior Vice President of Marketing

EOS Hospitality, a full-service hospitality absorption company, announced the assignment of Ellen Kaplan arsenic Senior Vice President of Marketing. In this role, Kaplan volition pb the company's selling strategy and squad portion supporting marque growth, portfolio positioning, and firm communications initiatives crossed EOS Hospitality and EOS Investors. EOS Hospitality presently operates much than 60 hotels and resorts, totaling much than 10,500 keys crossed the United States.

Kaplan joins EOS Hospitality with much than a decennary of acquisition gathering brands and driving user engagement crossed the restaurant, hospitality, media, and manner sectors. Her assignment reflects EOS Hospitality's continued absorption connected creating guest-first experiences that widen beyond the stay, recognizing the increasing power of nutrient and beverage, section culture, and experiential programming successful however travelers take destinations and hotels.

Most recently, Kaplan served arsenic Vice President of Marketing for José Andrés Group, wherever she oversaw brand, digital, contented strategy, nationalist relations, creative, and concern efforts crossed the organization's portfolio of award-winning restaurants, media ventures, and user products. Reporting straight to the CEO, she helped usher strategical maturation initiatives portion starring selling efforts crossed large markets, including Washington, D.C., New York City, Los Angeles, South Florida, Las Vegas, and Chicago.

"Ellen brings a unsocial operation of marque strategy, storytelling, and experience-led selling that aligns perfectly with our postulation of hotels, resorts, and restaurants," said Ernest Lee, Chief Commercial Officer of EOS Hospitality. "Creating a compelling communicative crossed integer channels, earned media, and connected spot is indispensable to lasting retired today. Ellen's way grounds of gathering brands, particularly successful F&B, that link with travelers and locals volition proceed to elevate EOS' portfolio." 

Prior to that role, Kaplan held respective elder enactment positions wrong José Andrés Media, wherever she led content, editorial, video, and societal media strategy crossed an expansive portfolio spanning restaurants, media ventures, user products, and idiosyncratic marque platforms. She played a cardinal relation successful the motorboat and promotion of large television, streaming, publishing, and live-event initiatives portion overseeing assemblage improvement and contented accumulation efforts reaching millions of consumers globally. Earlier successful her career, she held contented strategy positions astatine Under Armour, starring planetary contented and societal media strategy and processing archetypal campaigns that drove measurable maturation successful marque engagement and user acquisition.