Everyone told this Atlanta couple to sell their inherited cemetery business — it now makes $6 million a year

Have you ever dreamed astir escaping firm life?

Shayda Frost and Timothy Amoui had the accidental to permission down their table jobs, but it was for thing beauteous unconventional: moving cemeteries.

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The Atlanta mates near Los Angeles to tally Lincoln Memorial Group, a four-cemetery concern that brought successful astir $6.3 cardinal successful gross and astir $1.7 cardinal successful nett income successful 2025, according to CNBC Make It. (1)

Their concern sells burial plots, vaults, headstones and cemetery services successful what Frost jokingly calls “innovative existent estate.”

Almost overnight, the brace inherited not conscionable a household business, but an aging cognition afloat of insubstantial files, outdated systems and tremendous semipermanent responsibilities.

“Everyone we knew — each manufacture professional, each interaction we had — everyone said, ‘Sell it,’” Frost recalled. Instead, they doubled down.

A ‘future-proof’ concern

The mates ne'er planned to participate the decease attraction manufacture afloat time. Frost, 39, worked arsenic a movie shaper successful Los Angeles portion Amoui, 36, built a vocation successful fiscal nationalist relations. Everything changed aft Frost’s father, who inherited the cemetery institution from Frost’s grandmother, who founded it successful the 1970s, died unexpectedly successful 2023.

Taking implicit the institution felt little similar acquiring a modern concern and much similar stepping into a clip instrumentality that landed them backmost successful the 1970s.

Employees communicated done intercoms. Paper memos were placed successful carnal bureau mailboxes. Critical records were kept successful rooms packed with filing cabinets and Rolodexes.

Even today, the institution is inactive digitizing “hundreds of thousands” of insubstantial records portion simultaneously maintaining analog systems to enactment operational.

“My northbound prima is to get to a spot wherever we are integer only,” Frost said.

Despite the operational headaches, the mates sees large accidental successful the cemetery manufacture particularly due to the fact that galore owners are approaching status property with fewer younger successors funny successful taking over.

There are implicit 15,000 ceremonial homes crossed the U.S (2)., and a whopping 75% of them are privately owned.

According to Mordor Intelligence, the U.S. ceremonial homes marketplace size is estimated to turn from an estimated $20 cardinal successful 2026 to $27 cardinal by 2031. (3) Unlike sectors threatened by artificial intelligence, economical downturns oregon shifting user habits, cemeteries run connected decades-long timelines.