EXCLUSIVE: Alexandra Winokur Named Deputy CEO of LVMH Americas

PARIS — Alexandra Winokur has been named lawman main enforcement serviceman of LVMH Moët Hennessy Louis Vuitton’s North American division.

The executive, who was president of Christian Dior Couture Americas since 2023, volition instrumentality up her caller station connected Monday, reporting to Michael Burke, president and CEO of LVMH Americas, the radical said successful an interior memo seen by WWD.

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She succeeds Anish Melwani, who is leaving the radical to prosecute caller nonrecreational opportunities, according to LVMH. He volition stay until April pursuing a modulation play with Winokur.

A retail specializer who has held elder roles astatine companies including Louis Vuitton, Tiffany & Co. and Marc Jacobs, she brings a wealthiness of acquisition of brands wrong the radical and is expected to enactment hand-in-hand with Burke to thrust maturation successful the U.S., the starring marketplace for French luxury goods.

Winokur began her vocation successful 2000 arsenic a fiscal expert for Goldman, Sachs & Co., earlier becoming subordinate astatine the Guggenheim concern and advisory steadfast successful 2003, spearheading the motorboat of Tory Burch LLC connected behalf of the company’s founders. From 2005 to 2008, Winokur was director, retail and web, and vice president, boutiques astatine Tory Burch.

“She volition fortify the assemblage of section marque presidents, providing absorption connected cardinal topics specified arsenic lawsuit experience, retail and integer innovation to foster and accelerate the group’s section ambitions,” LVMH said.

French brands operating successful the marketplace are dealing with the interaction of tariffs, organisation challenges and falling prices.

Nonetheless, it was the best-performing portion for LVMH successful 2025, with full-year income successful the U.S. remaining level adjacent arsenic wide radical revenues declined 1 percent successful integrated terms. As of the extremity of past year, LVMH operated 1,232 stores successful the U.S. and counted astir 42,000 employees.

Melwani, who held the rubric of president and CEO of LVMH Inc., leaves the station aft a decade, having importantly grown LVMH’s North American concern and attractiveness, coordinated determination operations and launched respective planetary initiatives, the radical noted.

During that time, LVMH grew its retail and manufacturing beingness significantly, including the opening of a Louis Vuitton leather goods store successful Texas successful 2019 that was inaugurated by U.S. President Donald Trump.

“North America is of paramount strategical value to LVMH and the enduring desirability of our maisons. I americium pleased to invited Alexandra, who volition undoubtedly assistance america further turn our beingness and uphold our uncompromising standards of excellence passim our operations,” Burke said.