EXCLUSIVE: AMASS Brands Targets THC Beverage Growth With Afterdream Investment

AMASS Brands Group (NASDAQ:AMSS), a beverage platform, announced Wednesday that it entered into a Simple Agreement for Future Equity (SAFE) concern successful Afterdream.

Afterdream is simply a hemp-derived THC beverage brand. The concern secures AMASS the close to person astatine slightest a 15.67% afloat diluted ownership stake.

SAFE Investment

The woody positions AMASS arsenic a halfway capitalist successful Afterdream, a non-alcoholic hemp-derived THC beverage brand.

Afterdream makes beverages with integrated lion's mane mushrooms and L-Theanine. The products are marketed to enactment calm, clarity and originative travel without a hangover.

Read Also:AMASS Unveils Zero-Sugar Electrolyte Mixers Wellness Line As Global Expansion Scales

Distribution And DTC Traction

Afterdream is presently distributed successful 7 states: Florida, Georgia, Kansas, Missouri, North Carolina, New Jersey, and Texas.

It is disposable crossed much than 100 on- and off-premise accounts nationally.

The marque reported aboriginal direct-to-consumer traction based connected interior Shopify analytics. Returning lawsuit rates reached 42% year-to-date and 66% successful May 2026.

Gross income roseate 43% implicit 90 days, portion conversion rates accrued 163% year-over-year. Customer beingness worth has much than doubled year-over-year.

Deal Structure

The SAFE does not instantly contented shares oregon dilute stockholders. It volition person into equity aft a aboriginal qualifying financing oregon triggering event. The SAFE carries nary interest, maturity day oregon repayment obligation.

AMASS Brands Group is simply a premium beverage level spanning non-alcoholic, functional, and intoxicant 2.0 products.

Its portfolio includes Good Twin Non-Alcoholic Wine, AMASS Electrolyte Mixer, and Summer Water Rosé.

"Afterdream represents precisely the benignant of concern we privation to beryllium making close now," said Mark Thomas Lynn, laminitis and CEO of AMASS. "The user request for hemp-derived THC beverages continues to grow."

"This concern positions AMASS astatine the forefront of a class we judge volition beryllium 1 of the astir important maturation stories successful beverage implicit the adjacent decade. We person structured the transaction to sphere our quality to determination toward a larger ownership involvement arsenic that accidental grows, careless of however regulations evolve, and we mean to beryllium the spouse that takes this marque to scale," added Lynn.

AMSS Price Action: Amass Brands shares were up 1.05% astatine $1.92 during premarket trading connected Wednesday. The banal is trading adjacent its 52-week debased of $1.75, according to Benzinga Pro data.

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