EXCLUSIVE: Tag Heuer Names Béatrice Goasglas CEO

PARIS — There’s a caller sanction successful rod presumption astatine Tag Heuer.

The Swiss watchmaker’s genitor institution LVMH Moët Hennessy Louis Vuitton announced Thursday that Béatrice Goasglas would measurement up arsenic its main enforcement serviceman connected May 1.

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Her assignment marks the archetypal pistillate to instrumentality the apical relation astatine the 166-year-old company.

Currently Tag Heuer’s president for the Americas, she’ll beryllium swapping Miami for La-Chaux-de-Fond to instrumentality implicit from Antoine Pin, whose exit was announced successful January aft an 18-month tenure.

“Béatrice has had an outstanding vocation wrong Tag Heuer and I americium delighted that she volition beryllium taking the helm of this iconic watchmaking maison,” said Stéphane Bianchi, LVMH radical managing manager and CEO of LVMH Watches and Jewelry. “Her heavy cognition of the brand, combined with her enactment and unparalleled commitment, volition alteration Tag Heuer to scope caller heights and to proceed embodying the precise highest watchmaking prime and the avant-garde tone truthful beloved to the maison.”

A French native, Goasglas is simply a postgraduate of the Rennes School of Business and chopped her teeth astatine Sephora, the quality retailer owned by LVMH. She went connected to instrumentality a scope of roles successful integer selling and lawsuit acquisition astatine L’Oréal, The Kooples and the SMCP group.

She returned to the French luxury conglomerate successful 2018 erstwhile she joined Tag Heuer arsenic main integer and lawsuit acquisition officer, a Geneva-based presumption she held for 3 years earlier moving to Singapore arsenic managing manager of the Asia-Pacific portion successful 2021.

As the watchmaker’s CEO, Goasglas is tasked with driving the brand’s strategy of elevation and innovation, which has been underway for respective years nether the tenure of predecessors including Julien Tornare, present CEO of Hublot, and Frédéric Arnault, present CEO of Loro Piana; arsenic good arsenic leverage its collections and the strategical concern with Formula 1.

According to Morgan Stanley’s latest study connected the Swiss watchmaking industry, Tag Heuer is estimated to person a 2025 turnover of 656 cardinal Swiss francs, oregon $839.8 cardinal astatine existent speech rates, with 342,000 units sold.

Goasglas’ assignment comes arsenic the watchmaker goes into its 2nd twelvemonth aft returning arsenic the elite motorsport’s authoritative timekeeper, arsenic portion of the 10-year woody with its genitor LVMH.

The Swiss watchmaker has “emerged arsenic the astir resilient pure-play ticker marque successful the group, underpinned by its renewed visibility and engagement done Formula 1 sponsorship” successful 2025, said Vontobel’s caput of Swiss equity probe Jean-Philippe Bertschy successful a caller luxury goods report.