Grubhub parent acquires restaurant rewards startup Claim

Grubhub genitor company, Wonder, announced that it has acquired Claim, a edifice rewards app.

Founded successful 2021, Claim offers cash-back rewards for section restaurants that users tin redeem for dine-in oregon pick-up orders. Restaurants spouse with Claim to make promotions, boost ft traffic, and way show insights done the Claim dashboard.

The fiscal presumption of the woody were not disclosed, nevertheless Claim raised a full oregon $20 million, it said erstwhile it raised its $12 cardinal Series A successful October, 2024. Pitchbook estimated its valuation astatine $62 million.

Grubhub says the acquisition volition springiness restaurants connected its level entree to Claim’s lawsuit acquisition and retention tools, portion Grubhub diners volition person further savings and rewards for eating out.

“By combining a delightful rewards acquisition and almighty instrumentality learning models, we lucifer restaurants with their adjacent regulars. Claim is simply a game-changer for these businesses, and joining Grubhub marks an breathtaking caller section arsenic we standard to scope millions much diners and thousands of restaurants,” Claim CEO and co-founder Sam Obletz successful a statement.

Grubhub told TechCrunch that each members of the Claim squad were extended offers to articulation Grubhub.

Under Grubhub, Claim volition alteration much restaurants to link with consumers done personalized rewards. Grubhub says this volition trim lawsuit acquisition costs and thrust repetition visits, each without adding operational complexity.

“Claim’s innovative rewards exertion introduces a almighty caller mode for our edifice partners to prosecute in-person diners and builds connected Grubhub’s robust existing suite of selling tools,” said Grubhub CEO Howard Migdal successful a statement. “With Grubhub and Claim unneurotic nether 1 roof, we tin standard Claim’s data-driven tools to our much than 415,000 merchants and assistance our astir 20 cardinal diners prevention much wealth astatine the restaurants they love.”

Claim is present disposable to Grubhub merchants and diners successful New York City, with a nationwide rollout planned for aboriginal this year.

Grubhub told TechCrunch that Claim volition proceed to beryllium disposable to its existent merchants and consumers done the Claim app and website “for the clip being.” In the coming months, the institution plans to make a “streamlined experience” crossed the Grubhub and Claim apps for some edifice partners and diners, but didn’t stock specifics connected what this could look like.

For existent Claim users, Grubhub says determination whitethorn beryllium immoderate changes to the merchandise and however rewards are paid out, but that users tin proceed to expect personalized promotions and rewards for going to section restaurants.

Investors successful Claim included VMG Technology, Sequoia Capital, Susa Ventures, Lightbank and Metalab Ventures.