Toby Bordelon, The Motley Fool
Sat, March 21, 2026 astatine 3:59 PM CDT 4 min read
A elder enforcement astatine Harley-Davidson, a planetary motorcycle manufacturer, sold shares amid a twelvemonth of stock terms declines.
On March 12, 2026, Charles Do, a Harley-Davidson (NYSE:HOG) Senior Vice President successful the Financial Services division, reported the nonstop open-market merchantability of 4,241 shares according to a SEC Form 4 filing.
| Shares sold (direct) | 4,241 |
| Transaction value | $77K |
| Post-transaction shares (direct) | 183 |
| Post-transaction worth (direct ownership) | $3K |
Transaction worth based connected SEC Form 4 reported terms ($18.09); post-transaction worth based connected post-sale holding worth of $3,288.51 arsenic of March 12, 2026.
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How does this merchantability impact Charles Do's equity vulnerability to Harley-Davidson?
This transaction reduced Do's nonstop ownership successful the institution from 4,424 shares to 183 shares, resulting successful a post-sale presumption representing 0.0002% of outstanding shares. -
Were immoderate indirect holdings oregon derivative instruments progressive successful this transaction?
No. All shares sold were held directly, with nary reported information by trusts, household entities, oregon via derivative exercises. -
How does the transaction size comparison to anterior enactment by Do?
In the past year, Do executed 1 further open-market merchantability transaction for 4,136 shares, which is akin successful size to this existent transaction and reduced his holdings to the aforesaid level (183 shares). This existent merchantability maintains a accordant attack to reducing his holdings implicit time. -
What is the discourse of Harley-Davidson's banal show astatine the clip of sale?
Shares were priced astatine $18.09 per stock for this transaction, portion the banal closed astatine $17.97 connected March 12, 2026, down 25.75% implicit the past year.
| Revenue (TTM) | $4.47 billion |
| Net income (TTM) | $338.74 million |
| Dividend yield | 4.14% |
| 1-year terms change | -25.75% |
* 1-year terms alteration calculated arsenic of March 12, 2026.
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Manufactures and sells motorcycles, parts, accessories, and apparel; generates further gross done fiscal services, including retail and wholesale financing, and licensing.
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Operates a dual-segment concern model: the Motorcycles and Related Products conception drives income done a planetary trader web and e-commerce, portion the Financial Services conception provides financing and security products to enactment conveyance purchases.
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Targets retail motorcycle consumers globally, with a superior absorption connected the United States, Canada, Latin America, Europe, the Middle East, Africa, and Asia-Pacific markets.
Harley-Davidson is simply a starring shaper successful the recreational conveyance industry, leveraging a globally recognized marque and a vertically integrated concern model. The institution combines iconic motorcycle products with a robust fiscal services limb to facilitate income and heighten lawsuit loyalty. Strategic absorption connected marque heritage, planetary trader relationships, and diversified gross streams underpins its competitory positioning successful the premium motorcycle market.

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