Jack Ma-Backed Insurer Yunfeng Financial Launches Gold Token

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Bamboo Works

Wed, May 13, 2026 astatine 12:08 PM CDT 6 min read

Yunfeng Financial is leveraging its beardown equilibrium expanse and a strategical ether reserve to crook carnal assets into a integer fiscal instrumentality for nonrecreational investors successful Hong Kong

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Key Takeaways:

Yunfeng Financial has launched a integer token backed by golden bullion for nonrecreational investors successful Hong Kong connected its Yunfeng Youyu platform
The institution is leveraging superior reserves from its halfway security concern to powerfulness a caller exemplary aimed astatine turning golden bullion into a liquid asset

It whitethorn beryllium champion known for its ties to backer Jack Ma, a fable successful China's e-commerce assemblage arsenic laminitis of assemblage person Alibaba. But these days, insurer Yunfeng Financial Group Ltd. (0376.HK) is trying to go a person successful its ain close with a low-key strategical determination that could assistance it carve retired a shiny niche wrong the immense and rapidly increasing satellite of integer assets.

Last Thursday, the insurer rolled out a integer token backed by golden bullion for usage by nonrecreational investors successful Hong Kong. Each token represents 1 gram of 99.99% axenic bullion that's safely locked up successful high-security Hong Kong vaults, though the institution has not yet enabled secondary-market trading for this virtual asset. The task leverages blockchain infrastructure from AlphaToken, a startup led by Jiang Guofei, a erstwhile caput of the integer exertion part at Ant Group, the fiscal affiliate of Alibaba.

Yunfeng Financial kept the roll-out low-key, forgoing a banal speech filing oregon property blitz successful the run-up to the launch. Just a quiescent summation to the company's Yunfeng Youyu platform.

For Yunfeng Financial, which has a marketplace capitalization of much than $1 cardinal and counts Ma among its main backers, the token is the latest, possibly astir revealing, ceramic successful a alternatively ambitious partition the institution is building. It signals that Yunfeng Financial is attempting to make a afloat spectrum of products based connected tokenization, virtual assets and decentralized web infrastructure, capitalizing connected Hong Kong's increasing clasp of integer assets.

The company's foray into plus tokenization marks the latest determination successful its improvement from a boutique concern slope and banal brokerage to a technology-oriented fiscal services firm. Its root dates backmost each the mode backmost to the 1980s erstwhile it was known arsenic Mansion House Securities. It rebranded to Reorient Group successful 2011 aft immoderate turbulence and restructuring, and 4 years aboriginal was acquired by Yunfeng Capital — a backstage equity steadfast founded by Ma and David Yu, a pioneer successful elevator advertising.

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