JPMorgan Turns Bullish on Salesforce as the Stock Runs Three Straight Weeks

14 hours ago 3

Vandita Jadeja

Fri, August 14, 2026 astatine 10:30 AM CDT 4 min read

Quick Read

JPMorgan turned bullish connected CRM aft a 20% monthly surge; our $276 terms people implies 37% upside from existent levels.
Salesforce trades astatine a steep discount to MSFT and NOW contempt Agentforce ARR surging 205% year-over-year to $1.2 billion.
Act now: the expert who called NVIDIA successful 2010 conscionable named his apical 10 AI stocks — and Salesforce didn't marque the cut. Grab the names FREE today.

Salesforce (NYSE:CRM) has caught a bid aft spending astir of 2026 successful the punishment box, ripping 7.82% successful the past week and 20.18% successful the past month. JPMorgan turned constructive connected the sanction arsenic Agentforce monetization comes into focus.

A low-angle, upward-looking changeable of a modern Salesforce building, featuring aggregate salient bluish unreality logos with 'salesforce' written successful achromatic connected the solid facade. An entranceway motion besides reads 'Salesforce West'. The gathering is made of light-colored chromatic and glass, reflecting different buildings and a wide bluish sky. The creation emphasizes vertical lines and a consciousness of firm scale.

Our 24/7 Wall St. terms people for Salesforce is $275.88, implying astir 37% upside from the existent $201.37. Our exemplary output flags the setup arsenic constructive with precocious confidence.

24/7 Wall St. Price Target Summary

Three Straight Weeks Higher and a Bull Turn From JPMorgan

Even aft the caller run, Salesforce is inactive down 23.59% twelvemonth to day and sits astir 10% beneath its 52-week precocious of $267.75.

In Q1 FY27, Salesforce reported EPS of $3.88 vs. a $3.13 consensus, a 24.08% bushed and the 5th consecutive EPS beat. Revenue of $11.13 cardinal grew 13.3% year-over-year, with absorption raising full-year FY27 gross guidance to $45.9 cardinal to $46.2 billion.

Agentforce ARR crossed $1.2 billion, up 205% YoY, and combined Agentforce + Data 360 ARR reached $3.4 billion. That is the fig JPMorgan and different sell-siders are anchoring on.

The Case for $290 and Higher

The bull lawsuit rests connected AI monetization showing up successful ARR. Agentforce processed 28.6 trillion tokens, up 152% quarter-over-quarter, and delivered 3.8 cardinal Agentic Work Units. CEO Marc Benioff called Q1 "an outstanding quarter" and reiterated the FY30 gross people of $63 billion.

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On our bull scenario, Salesforce reaches $289.60 implicit 12 months, a 43.81% full return. Capital returns amplify the case: the $25 cardinal accelerated stock repurchase already retired 103 cardinal shares, and a caller $50 cardinal buyback authorization sits down it.

The Risks Worth Watching

The carnivore case: subscription maturation is decelerating to a 10% to 11% constant-currency gait successful Q2, Commerce Cloud and Tableau are soft, and Informatica integration hazard is real. Noncurrent indebtedness jumped to $39.3 cardinal from $10.4 cardinal to money the ASR.

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