Katjes Group ‘in talks to buy Graze from Unilever’

German confectionery radical Katjes is reportedly adjacent to striking a woody to bargain snack marque Graze from Unilever.

According to Sky News, Katjes is successful precocious talks to get Graze for astir £35m ($46.2m).

Unilever declined to remark erstwhile approached by Just Food. At the clip of writing, Katjes had not responded to requests for comment.

Unilever acquired Graze successful 2019 from private-equity steadfast The Carlyle Group. At the time, Sky News claimed the user goods institution had paid astir £150m for the brand.

Graze primitively started arsenic a subscription-only work selling boxes healthier snacks centred connected nuts and seeds.

Last week, Reuters reported Unilever was weighing up whether to offload determination UK brands – Marmite, Colman's and Bovril.

Back successful March, erstwhile Unilever announced the merchantability of meat-free marque The Vegetarian Butcher, the institution said it was “looking to sharpen its portfolio for semipermanent maturation and scalability, focusing connected fewer, bigger brands”.

In January, Unilever besides offloaded its pasta condiment retail scope successful Germany to Italian nutrient shaper Casalasco Group.

The erstwhile period it revealed received a “binding offer” from Dutch meat, snacks and soups shaper Zwanenberg Food Group to get the Unox and Zwan nutrient brands. The woody remains taxable to contention support successful the Netherlands.

Last month, Katjes acquired a 25% involvement successful German cookie-dough concern SD Sugar Daddies for an undisclosed sum past month.

The privately-owned radical has bought UK businesses successful the past. In 2022, Katjes snapped up gluten-free baked goods steadfast Genius Foods done its venture-capital limb Katjes Greenfood.

Katjes besides holds a bulk stock successful UK vegan-confectionery concern Candy Kittens aft a woody struck successful 2019.

"Katjes Group ‘in talks to bargain Graze from Unilever’ " was primitively created and published by Just Food, a GlobalData owned brand.

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