Lavazza Tablì espresso tablets launching in U.S. in 2026

Lavazza introduced its Tablì single-serve espresso strategy to the U.S. marketplace connected Sunday, bringing a capsule-free format to a class agelong dominated by Keurig Dr Pepper's K-cup pods.

Rather than integrative capsules, each Tablì tab is simply a coagulated disk of compressed crushed java — nary casing, coating, binder, oregon gelatin added. Getting to marketplace required gathering a dedicated manufacturing installation successful Gattinara, Italy, and filing much than 15 patents implicit a five-year improvement play — an effort rooted successful Lavazza's 2020 acquisition of Italian startup Caffemotive, according to CNBC.

At launch, tabs volition beryllium disposable successful 5 varieties: Super Crema, Espresso, Double Espresso, Lungo, and Decaf, the institution said. The Tablì machine, designed successful Italy, comes successful 3 finishes — Graphite Black, Sand White, and Walnut Brown. A beverage frother and tab retention holder are besides available, the institution said.

A bundle including the machine, a 60-count assortment battalion of tabs, and the beverage frother is disposable for pre-order present astatine $99.99, discounted from a database worth of $249.99. The authoritative U.S. motorboat follows successful August connected LavazzaUSA.com, with Amazon availability aboriginal this year, the institution said.

Lavazza CEO Antonio Baravalle said the institution is not expecting to displace the 2 ascendant players successful the market. "For us, it's important to find our ain space, but we are talking astir 2 giants, and 1 of them, we person an important declaration with that we are precise blessed [with]," Baravalle told CNBC. Lavazza presently sells K-cup pods done a concern with Keurig.

Euromonitor International information puts Keurig's stock of the U.S. caller crushed java pod marketplace astatine astir 50%, with Nespresso trailing astatine astir 7%. To exemplify the spread successful scale, Lavazza's U.S. retail income — generated done accounts specified arsenic Target and Walmart — transcend $100 cardinal annually, portion Keurig's U.S. java conception posted nett income of $3.99 cardinal successful 2025.

Keurig is besides pursuing a plastic- and aluminum-free format of its own: K-Rounds, a puck-shaped pod with a plant-based coating developed alongside Swiss shaper Delica, is slated to deed shelves this fall.

North America has go a increasing priority. The region's gross climbed 26.9% past year, and Baravalle has outlined an ambition to yet physique a €1 cardinal U.S. business. "The US is 1 of the astir dynamic markets successful the world," Daniele Foti, VP of Marketing astatine Lavazza North America, said successful a statement. "This is our biggest stake connected this marketplace yet."