MarketBeat
Thu, March 12, 2026 astatine 9:48 AM CDT 10 min read
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Li Auto launched a store spouse program (Mar 1) arsenic portion of a strategical reset to tally storefronts arsenic autarkic operating units, consolidating underperforming sites and shifting to higher‑tier locations with absorption expecting “significant” income and operational betterment opening successful Q3.
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The institution volition present the all‑new L9 successful Q2 with an 800‑volt architecture, 5C ultra‑fast charging, next‑gen scope extender and in‑house M100 chips (top L9 Livis priced astatine CNY 559,800), portion expanding its BEV lineup including a planned Li i9 flagship successful H2 2026.
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Q4 gross was RMB 28.8 billion (down 35% YoY) with slim nett income (RMB 20.2 million) and important currency connected manus (RMB 101.2 billion); absorption guided Q1 deliveries of 85,000–90,000 vehicles and gross of RMB 20.4–21.6 billion.
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Li Auto (NASDAQ:LI) utilized its fourth-quarter and full-year 2025 net telephone to outline a wide strategical reset centered connected improving the effectiveness of its nonstop income network, launching a caller procreation of flagship products, and continuing dense concern successful AI-related technologies. Management besides provided fourth-quarter fiscal results and first-quarter 2026 transportation and gross guidance.
CEO Li Xiang said the institution spent the past twelvemonth successful what helium described arsenic an important play of “strategic adjustment,” with a renewed absorption connected income arsenic a halfway capability. He said Li Auto identified a cardinal issue: it had been applying a “dealership mindset” to negociate a nonstop income system, alternatively than moving each storefront arsenic a existent operating unit.
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Since the 3rd 4th of past year, Li Auto has focused connected improving store rollout quality, strengthening regular store operations, and upgrading training, enablement, and incentives. The institution consolidated its income unit by closing oregon replacing underperforming sites and shifting resources from lower-traffic second-tier malls to higher-potential locations, including top-tier buying districts and car hubs, which absorption said improved store productivity and income per head.
Addressing a question connected transmission optimization, absorption disputed a media rumor that it planned to adjacent up to 100 stores, calling it false. The institution said it routinely phases retired a tiny fig of underperforming stores and reiterated that its transmission strategy emphasizes “quality implicit quantity.” It expects to adhd caller stores, prioritizing top-tier malls and premium car locations, portion shifting absorption toward accrued store density successful higher-tier cities arsenic battery-electric conveyance (BEV) income ramp.

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