Maple Leaf to revive Yves Veggie Cuisine

Maple Leaf Foods has underlined its “confidence successful the plant-based category” with its determination to relaunch Yves Veggie Cuisine.

The Canadian nutrient and plant-based concern has snapped up the discontinued marque from Hain Celestial and is preparing to bring it backmost to market.

Maple Leaf is launching 5 products successful Canada “this summer”, a institution spokesperson said. “This relaunch reflects our assurance successful the plant-based class and the ongoing relation Yves volition play arsenic a familiar, casual prime for mundane meals.”

Hain Celestial, which acquired Yves Veggie Cuisine successful 2001, said past August it was pulling the marque from the market. It said the determination was made “after cautious information of however we tin champion absorption our efforts to guarantee semipermanent maturation crossed our marque portfolio”.

Maple Leaf, the proprietor of plant-based marque Lightlife, acquired Yves Veggie Cuisine earlier this year.

The institution is preparing to rotation retired 3 sliced nutrient alternatives and 2 crushed products “to Canadian shelves”. Just Food has asked for details of stockists.

The spokesperson added: “It’s going to beryllium a large summertime filled with flavours and products that Canadians person missed. We’ve taken peculiar attraction not to messiness with a large thing.”

Maple Leaf contiguous (7 May) published its first-quarter fiscal results, numbers that included improved income but little earnings.

Sales grew 6.2% to C$962.9m successful the 3 months to the extremity of March. Earnings fell 7% to C$46.1m.

Since Maple Leaf spun disconnected its assets successful commodity pork, the institution has 2 divisions: poultry and prepared foods.

Prepared foods, which includes products similar bacon, sliced meats and plant-based protein, accounts for 60% of Maple Leaf’s sales.

Maple Leaf said the income from its prepared-foods concern accrued 2.3% successful the archetypal quarter, driven successful portion by pricing. Volumes fell year-on-year owed to the timing of promo activity, reduced B2B sales, overseas speech and higher commercialized spending.

"Maple Leaf to revive Yves Veggie Cuisine" was primitively created and published by Just Food, a GlobalData owned brand.

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