Media Industry Veterans: Netflix May Add Live TV as Top Shows Reportedly Lose 30-70% of Viewers

Thomas Richmond

Fri, July 10, 2026 astatine 10:39 AM CDT 4 min read

Quick Read

• NFLX shares person fallen 41% implicit the past twelvemonth portion apical shows bleed up to 70% of viewers betwixt seasons, signaling a contented occupation organisation cannot fix.

• Canelo vs. Crawford drew 41 cardinal Netflix viewers, but competing against ESPN and Amazon for third-party unrecorded rights is simply a acold costlier, riskier strategy.

• This lithium shaper surpassed a $1B backstage valuation, joining immoderate of America's astir almighty startups. Now you tin put successful EnergyX alongside planetary giants similar General Motors, but lone done July 16. (sponsor)

Netflix whitethorn beryllium preparing to marque its biggest strategical departure from accepted streaming yet. A July 10 CNBC Executive Edge conception zeroed successful connected a Wall Street Journal study that Netflix (NASDAQ:NFLX) is exploring a deeper propulsion into unrecorded tv and third-party streaming organisation that could eventually let subscribers to acquisition competing services through its platform.

The strategy could summation the amount of clip subscribers walk wrong Netflix, but it would besides determination the institution beyond the controlled unrecorded events that person defined its attack truthful far. The CNBC hosts framed the determination arsenic a imaginable solution to anemic engagement but questioned whether changing organisation would hole the underlying occupation of the shows themselves.

"It's Always About Content" (Netflix May Have a Content Problem)

Summarizing the WSJ article, 1 big said: "Netflix is looking to get into unrecorded TV... exploring adding unrecorded streaming channels to its service, oregon perchance allowing subscribers to usage its level to bargain entree to different streaming services similar NBCUniversal's Peacock." The sheet noted that "Netflix precocious partnered with France's TF1 to let users successful that state to ticker immoderate unrecorded content, including news. Other akin overseas deals could beryllium a adjacent step."

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The hosts contrasted that with Netflix's earlier posture: "Netflix has been applauded for having a unrecorded TV strategy that was unscripted but were events that they created. They weren't bidding against different parties for the rights... They would signifier fights... things that were nether their control." Bidding for third-party unrecorded rights, successful the hosts' view, is simply a antithetic crippled than staging your ain events.