Netflix acquires Ben Affleck's AI film-tech firm

Financial presumption of the woody were not disclosed.

The media manufacture is ​warming up to the thought of utilizing AI for contented and storytelling, a large pivot from Hollywood's earlier concerns astir the caller exertion challenging originative jobs and intelligence spot rights.

Late past ‌year, Disney announced plans ⁠to let OpenAI to usage characters from its Star Wars, Pixar and Marvel franchises successful ⁠the startup's Sora AI video generator.

"We judge caller tools should grow originative freedom, not constrain it oregon regenerate the enactment of ​writers, directors, ​actors, and crews," Netflix Chief ​Content Officer Bela Bajaria ‌said.

The acquisition is the streaming giant's archetypal since backing retired of a high-stakes contention to get Warner Bros Discovery's workplace and streaming assets aft Paramount Skydance's rival bid was deemed arsenic superior.

Affleck, manager and prima of Oscar-winning movie "Argo", founded InterPositive ‌in 2022 by creating an AI ​model trained to recognize ocular logic ​and editorial consistency, portion ​maintaining cinematic rules nether real-world accumulation challenges ‌such arsenic missing shots oregon incorrect ​lighting.

"We besides ​built successful restraints to support originative intent, truthful the tools are designed for liable exploration portion keeping originative decisions ​in the hands ‌of artists," Affleck said.

Affleck volition beryllium joining Netflix ​as a elder advisor.

(Reporting by Harshita Mary Varghese successful ​Bengaluru; Editing by Devika Syamnath)