Netflix Is Raising Its Prices...Yet Again

Netflix is raising its prices once again.

As updated connected its website contiguous and reported by Variety, each 3 of Netflix's plans are seeing hikes, starting today. The modular with ads plan, which is precisely what it says connected the tin, present costs $8.99/month, up from $7.99. The Standard plan, which has nary ads and allows for simultaneous usage connected 2 abstracted devices, is present $19.99/month, up from $17.99. And the Premium plan, which has nary ads, streaming connected up to 4 devices, Ultra HD, and HDR, is present $26.99/month, up from $24.99.

All these outgo increases travel conscionable 2 months aft Netflix announced it had added 23 cardinal caller subscribers to Netflix successful the past year.

If it feels similar we've been present earlier recently, we have. Netflix past accrued its prices successful January of 2025, adjacent arsenic it added a grounds fig of subscribers. Prior to that, successful 2024, Netflix afloat phased retired its Basic plan, which it had killed for caller and returning users already backmost successful 2023. It besides accrued prices successful some 2023 and 2022.

At the aforesaid time, Netflix has been astatine the halfway of a bidding war, having pledged $82.7 cardinal to acquisition Warner Bros. Discovery past December. At the time, the institution promised subscribers that "nothing is changing today" successful an effort to quell concerns astir terms and contented changes. But then, successful January, it walked distant from that bidding war, leaving Paramount escaped to get the institution instead.

Annoying arsenic this is, Netflix has hardly suffered for each its terms hikes. In fact, Netflix has remained beardown amid terms hikes, the summation of ad-tiers, and the crackdown connected relationship sharing successful caller years. Its full-year net from past twelvemonth included a study of $45.2 cardinal successful revenue, up 16% year-over-year, and 325 cardinal full subscribers.

This has been successful nary tiny portion to the monolithic successes of films specified arsenic KPop Demon Hunters (the astir fashionable Netflix rubric ever) and shows specified arsenic Bridgerton, One Piece, and others, which person kept truthful galore of america connected the subscription hook done aggregate terms hikes implicit the years.

Rebekah Valentine is simply a elder newsman for IGN. Got a communicative tip? Send it to [email protected].