Piper keeps Neutral on Elf as market share reverts to negative in February

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Tue, March 10, 2026 astatine 10:25 AM CDT 1 min read

Piper Sandler notes that February depletion information for Elf Beauty (ELF) slowed to flat, a five-point deceleration vs. January. Thus acold successful Q4, depletion information is moving astatine debased azygous digit vs. precocious azygous digit successful the U.S. during Q3 and akin trends called retired mid-month astatine a rival conference. The firm’s consciousness is this could beryllium upwind related, arsenic Spring innovation is successful the process of being acceptable astatine partners. The slowdown is being driven by volume, which aft maintaining the antagonistic mid-single digit scope since higher pricing was rolled out, dipped to minus 10% successful February. At the aforesaid time, looking astatine U.S. Mass Cosmetics market, 2% spot from January continued into February. Piper is staying Neutral connected Elf, arsenic acceleration successful halfway concern from suffer azygous digit is cardinal for the stock.

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