Rapido and magicpin target Zomato-Swiggy dominance in food delivery

India-based magicpin and the ride-hailing institution Rapido person formed a concern to situation the marketplace powerfulness of Zomato and Swiggy successful the country’s online nutrient transportation sector, arsenic reported by PTI.

The collaboration volition spot magicpin’s nationwide web of restaurants integrated into Rapido’s nutrient transportation level Ownly.

Ownly volition summation entree to much than 80,000 restaurants successful India erstwhile the onboarding process is finalised.

magicpin volition beryllium capable to usage Rapido’s transportation fleet successful prime locations.

Rapido launched Ownly successful August 2025, initially limiting services to a fewer Bengaluru neighbourhoods specified arsenic Koramangala, HSR Layout and BTM Layout.

The collaboration with magicpin supports Rapido’s efforts to grow Ownly’s footprint beyond these areas.

In an email effect to PTI on the partnership, a Rapido spokesperson stated: "Rapido chiefly on-boards restaurants straight done our merchant team, with lone a precise tiny stock coming via partners similar magicpin. We besides enactment with magicpin and others successful prime cities arsenic a logistics provider, wherever our skipper fleet supports last-mile deliveries.

"Our absorption remains connected gathering reliable, affordable, full-stack find and transportation solutions for merchants, portion ensuring a seamless acquisition for customers and captains."

Some edifice chains listed connected magicpin’s level spot the tie-up arsenic expanding their options.

NKP Empire Ventures CEO Shakir Haq stated: "magicpin being determination for a agelong time, being palmy and Rapido besides coming along, it should beryllium a large vantage for restaurants.”

NKP Empire Ventures runs the Empire Hotels & Restaurants chain.

Swiggy had earlier revised the presumption of its narration with Rapido.

On 31 July, Swiggy had indicated it was “actively re-evaluating” its concern successful Rapido, noting that Rapido’s plans to participate nutrient transportation could pb to a struggle of interest.

In September, Swiggy’s committee cleared the divestment of its involvement successful Roppen Transportation Services, the relation of Rapido, for astir Rs2.4bn.

Meanwhile, Zomato has an involvement of astir 15% successful magicpin.

"Rapido and magicpin people Zomato-Swiggy dominance successful nutrient delivery" was primitively created and published by Verdict Food Service, a GlobalData owned brand.

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