Ricardo Pillai
Tue, January 20, 2026 astatine 9:22 AM CST 3 min read
Rush Street Interactive (RSI) is an online casino and sports betting level leveraging AI to present a hyper-personalized gaming acquisition crossed aggregate markets, including the U.S., Canada, Mexico, Colombia, and Peru. The platform’s AI-driven section approach—tailoring offerings to determination preferences specified arsenic NBA betting for Americans oregon shot wagering for Colombians—serves arsenic a competitory moat against larger peers similar DraftKings (DKNG), which dominates successful the U.S. done assertive selling and a wide merchandise premix including regular phantasy sports and lottery-style games.
RSI’s aboriginal marketplace entree successful Pennsylvania, West Virginia, Michigan, New Jersey, and Ontario has positioned it good successful North America, but its existent spot lies successful Latin America, wherever it holds a ascendant presence. Monthly progressive users are increasing rapidly, up 46% year-over-year successful the U.S. and Canada and 30% successful Latin America, reflecting beardown idiosyncratic engagement. Financially, $RSI is successful a robust presumption with 20% year-over-year gross growth, nary debt, $88.9 cardinal successful escaped currency flow, and a $273 cardinal currency balance.
While nett income has fluctuated owed to dense promotional spending successful Colombia, caller regulatory developments—specifically the Colombian Congress rejecting a projected 19% online gambling VAT—remove a imaginable borderline headwind and fortify the bull case. Looking ahead, RSI is pursuing enlargement into Brazil, Argentina, and Chile, tapping into a Latin American full addressable marketplace of $28.9 billion, portion its existent trailing twelve-month gross stands astatine astir $1 billion.
Despite a humble marketplace correction, RSI’s $4.3 cardinal valuation implies important upside potential, driven by continued idiosyncratic growth, determination expansion, and its differentiated AI-driven strategy, making it a compelling concern candidate.
Previously, we covered a bullish thesis on DraftKings Inc. (DKNG) by LongTermValue Research successful April 2025, which highlighted DKNG’s dominance successful U.S. online sports betting, beardown brand, and state-by-state expansion. DKNG’s banal terms has appreciated by 2.59% since our sum due to a affirmative absorption to the prediction marketplace launch. Denis Gorbunov shares a akin thesis connected Rush Street Interactive, Inc. (RSI) but emphasizes AI-driven personalization, Latin American dominance, and accelerated planetary growth.

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