Secondary Market Inventory Solution Another Raises Over $2.5 Million in Seed Round

Excess inventory is simply a reasonably communal information successful the manner industry, arsenic astir brands don’t merchantability everything they produce. For retailers trying to determination overstock, determination are plentiful channels to prime from—from off-price retailers and secondhand stores to donation and liquidation. But the process of managing these secondary income and inventory movements has typically been manual and clip consuming, says Corina Marshall, laminitis of artificial intelligence-powered off-price cognition level Another.

While moving astatine companies similar LVMH and Estée Lauder, Marshall experienced the slog of managing inventory bound for off-price and different secondary marketplace channels, which Another calls “off-channel.” Founded successful 2024, contiguous Another is helping astir 30 customers crossed categories similar apparel, footwear and beauty—ranging from mass-market to luxury and from mid-market to Fortune 500 firms—make their off-channel operations smarter and simpler done centralized information absorption and automation that are purpose-built for off-price.

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On Jan. 15, Another announced it had closed an oversubscribed $2.5 million-plus effect round, led by investors Anthemis FIL and Westbound. With this added capital—which brings the company’s full backing raised to-date to $2.9 million—Another plans to turn its squad and besides enactment funds toward further merchandise development, with a caller merchandise offering planned for a summertime 2026 launch.

“Off-channel is yet having its moment, and we are honored to beryllium astatine the forefront of exertion support,” said Marshall. “Having experienced it first-hand, we recognize conscionable however fast-paced, unpredictable and demanding it tin be.”

As Marshall explained, compared to the typically long-lead manner accumulation cycle, off-price moves astatine a quicker pace. Much of the inventory absorption exertion disposable is geared toward accepted retail, focusing connected wholesale oregon full-price sales. In the secondary market, not having the close decision-making tools tin outgo companies. If they miss the model wherever goods tin merchantability to an off-price partner, they indispensable beryllium capable to rapidly pivot toward different watercourse similar donation to debar destruction—which comes with an biology cost—or liquidation, which erodes margins. Additionally, the longer banal sits successful a warehouse, the little worth it holds.

“Many times, brands permission gross and borderline connected the array due to the fact that they deficiency penetration into a product’s worth implicit time, the close infinitesimal to determination inventory and the associated accidental cost,” Marshall told Sourcing Journal. “What happens contiguous is that excessively overmuch clip passes betwixt each measurement of the off-channel inventory funnel, making it hard to determination products to the destinations that are astir favorable for brands and retailers.”