Shaken Udder sold to Spain’s Idilia Foods

UK-based milkshake shaper Shaken Udder has been acquired by the Spanish nutrient institution Idilia for an undisclosed amount.

Idilia's acquisition marks an exit for backstage equity backer Lloyds Development Capital (LDC), which took a number involvement successful Shaken Udder successful 2021.

Founders Jodie and Andy Howie volition depart the concern pursuing the deal, with Idilia acquiring their remaining shares.

Shaken Udder hopes the woody volition assistance it scope caller consumers and channels arsenic good arsenic “accelerate” innovation of its products, a associated connection said.

As portion of the deal, Rob Reames, antecedently managing manager of Shaken Udder, has go CEO.

Founded successful 2004 by husband-and-wife duo Jodie and Andy Howie, Shaken Udder, is champion known for its milkshakes which are marketed arsenic being escaped from artificial colours, flavours and sweeteners.

Its products are stocked astatine Sainsbury’s, Tesco, Asda and successful convenience stores.

Commenting connected the news, Shaken Udder's caller CEO, Rob Reames, said: “From the archetypal meeting, it was wide that Idilia and Shaken Udder shared the aforesaid imaginativeness - similar us, they are a family-owned concern with a intent to supply meaningful moments of pleasure.

"This committedness volition not change, nor the squad down it: with Idilia’s support, we anticipation to accelerate Shaken Udder’s maturation whilst shaking up the dairy category.”

As portion of the transaction, David Garman volition besides measurement down arsenic chair, portion Idilia CEO Xavi Pons volition articulation the milkshake maker's board.

The institution said it volition clasp its full squad pursuing the transaction.

Idilia CEO Xavi Pons said: "Shaken Udder is simply a cleanable acceptable with Idilia’s strategical attack and helps america instrumentality our firm intent adjacent further: to make those tiny yet meaningful moments of pleasance and affirmative emotions that lend to people’s affectional well-being.

"We are precise pleased to invited Shaken Udder into the Idilia ecosystem and look guardant to helping it turn and adhd existent worth to the milkshake segment.”

Shaken Udder is is presently worthy £45m ($59.2m) successful retail income value, the associated connection said, portion its gross implicit the past 4 years has soared 91%, with a 23.5% CAGR, and it has added connected 14,500 caller organisation points.

In June 2024, Idilia agreed to bargain 50% of Spanish milkshake marque Cacaolat from brewer Damm successful a joint-management deal.

Idilia’s portfolio besides includes the ColaCao and Paladin drinking cocoa brands, arsenic good arsenic Okey milkshakes. It besides owns the cocoa dispersed marque Nocilla.

"Shaken Udder sold to Spain’s Idilia Foods" was primitively created and published by Just Drinks, a GlobalData owned brand.