Sony Pictures invests $100 million in virtual reality venue Cosm

Sony Pictures volition put $100 cardinal and instrumentality a number involvement successful virtual world venue relation Cosm, arsenic the workplace continues to physique a concern successful communal experiences.

As portion of the investment, Sony Pictures Chief Executive Ravi Ahuja volition besides articulation Cosm’s committee of directors, the workplace said Wednesday. The size of Sony’s number involvement was not disclosed.

The El Segundo-based Cosm presently operates 3 venues — 1 astatine Hollywood Park successful Inglewood, and others successful Dallas and Atlanta. The institution plans to unfastened further venues successful Detroit and Cleveland.

Cosm bills itself arsenic a “shared world venue,” and its facilities halfway astir a massive, wraparound surface that is intended to envelop viewers with further integer effects. The institution has mostly focused connected sports, though it has besides shown Cirque du Soleil shows and done respective collaborations with Warner Bros., including caller screenings of 2001’s “Harry Potter and the Sorcerer’s Stone” successful grant of the film’s 25th anniversary.

“Cosm sits astatine the intersection of respective trends shaping the aboriginal of entertainment,” Ahuja said successful a statement. “We’ve followed Cosm since earlier motorboat and person been impressed with the prime of the acquisition and the enthusiasm it’s generating with audiences.”

The concern is Sony’s latest task into experiential entertainment. In 2024, the Culver City-based workplace acquired dine-in theatre concatenation Alamo Drafthouse Cinema.