Southern Glazer’s jobs to go in quest to “better support” customers

Satarupa Bhowmik

Thu, July 9, 2026 astatine 6:07 AM CDT 2 min read

Southern Glazer's Wine & Spirits is cutting jobs successful the US arsenic portion of a displacement towards a "hybrid" mode of moving with customers.

The institution has integrated tract sales, wrong income and integer commerce, a determination it said volition pb to a "net simplification of astir 1%" of its unit successful the US.

The distributor told Just Drinks its workforce stands astatine 24,000.

Southern Glazer's declined to remark connected the locations of the positions affected.

It plans to determination "as galore impacted employees arsenic possible" into unfastened positions already disposable crossed the group.

In a statement, the institution said the changes to its set-up instrumentality effect instantly and are meant to "align the concern with changing marketplace trends and lawsuit engagement patterns".

Southern Glazer's wants to "better support" the requirements of autarkic customers.

Wayne Chaplin, the president and CEO of Southern Glazer's, said: "We are redirecting our resources wherever the concern is moving and towards areas of growth, each portion listening to our customers and idiosyncratic markets to fulfill their needs and utilizing AI to assistance america accommodate to a changing market. Ultimately, this caller hybrid attack volition make a much responsive and effectual lawsuit enactment model, portion improving the earning accidental and retention for our talented commercialized income organisation."

As portion of the caller approach, the institution said an other 1% of its autarkic lawsuit basal volition present beryllium handled by a redesigned wrong income portion called the lawsuit solutions team, moving alongside its e-commerce level dubbed Proof Commerce.

Southern Glazer's describes itself arsenic "the world's pre-eminent full beverage distributor". It operates crossed 47 US markets arsenic good arsenic Canada.

"Southern Glazer's jobs to spell successful quest to "better support" customers" was primitively created and published by Just Drinks, a GlobalData owned brand.