Spotify reportedly plans to raise U.S. prices in early 2026

Spotify appears to beryllium gearing up for its 3rd terms summation successful 3 years. The Financial Times reports the euphony streaming work plans to summation prices for U.S. customers successful the archetypal 4th of 2026.

It's inactive chartless however overmuch of an summation customers could face, but the quality follows an estimation by JPMorgan that a $1 per period summation could boost revenues by astir fractional a cardinal dollars per year. Spotify has precocious raised prices successful a fig of different countries, including the U.K. and Australia.

A $1 terms summation would beryllium successful enactment with past subscription outgo increases. In June of 2024, the institution announced subscribers successful the U.S. would wage an other $1 per period for ad-free streaming, bringing the terms to $11.99 per month. That follows an announcement successful July of 2023, erstwhile it hiked the terms to $10.99 per month.

This would lone beryllium Spotify's 3rd terms summation since it launched successful the U.S. 14 years ago.

Spotify is hardly the lone euphony streaming work to rise prices successful the caller past. Pandora, aboriginal past year, accrued the outgo of its Premium work from $9.99 per period to $10.99 (and hiked the terms of the household enactment by $3 per month). Amazon, successful August of 2023, bumped up the terms of Amazon Music to $9.99 per month. And Apple Music, successful October 2022, raised monthly prices by $1, to $10.99.

Those terms increases travel arsenic labels question higher royalty payments and the services displacement from idiosyncratic acquisition to expanding their nett levels. Spotify says it has been profitable for implicit a year.

Spotify, astatine the aforesaid time, is successful the midst of an enforcement shuffle. Founder Daniel Ek announced plans to measurement down arsenic CEO astatine the extremity of September. (He volition stay with the institution arsenic enforcement chairman.) Gustav Söderström, who served arsenic co-president and main merchandise and exertion officer, and Alex Norström, co-president and main concern officer, were named co-CEOs of the company.