Starbird Names Jonathan Zacks VP of Marketing

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Starbird is strengthening its enactment squad by naming Jonathan Zacks arsenic vice president of marketing. The assignment comes arsenic Starbird builds its infrastructure and expands into caller markets with franchise partners.

Zacks brings much than 20 years of selling acquisition processing marque and maturation strategies for immoderate of the industry's astir recognized edifice brands, including Chipotle, Sweetgreen, Pinkberry and Jamba.

Most recently, Zacks served arsenic manager of marque activation astatine Chipotle. There, helium led market-level maturation strategies, go-to-market strategy for caller restaurants, and nationalist marque campaigns that reinforced Chipotle's intent done paid media, societal and influencer marketing, integer marketing, partnerships and section activations.

At Starbird, Zacks volition articulation the company's enforcement enactment team, reporting straight to CEO Greg Levin. He volition pb the company's selling strategy crossed firm restaurants and its expanding franchise strategy — including marque strategy, culinary, impermanent acquisition and loyalty, and franchise selling — driving caller marketplace introduction done company-owned maturation and successful concern with franchisees arsenic Starbird scales nationally.

"Jonathan understands however to physique brands that resonate with guests portion delivering measurable results," said Greg Levin, CEO of Starbird. "He has a way grounds of creating culturally applicable selling campaigns and processing high-performing teams for immoderate of the astir recognized brands successful the industry. His strategical mindset and franchise position marque him an outstanding summation to our enactment squad arsenic we proceed to standard Starbird crossed the country."

Zacks' assignment is the latest successful a bid of enactment investments designed to enactment Starbird's adjacent signifier of growth. Over the past year, the institution has added Greg Levin arsenic main enforcement officer, Stefanie Lee arsenic main fiscal serviceman and erstwhile Jersey Mike's president Hoyt Jones arsenic an advisor to the committee of directors, reflecting Starbird's continued concern successful experienced enactment to enactment its adjacent signifier of growth. Today, Starbird's restaurants and franchise improvement span California, Colorado, Texas, Washington, Utah, Illinois and more.

"I'm excited to articulation Starbird during specified an breathtaking play of growth," said Zacks. "The marque has built a beardown instauration rooted successful innovation and prime ingredients, and I look guardant to gathering connected that momentum by increasing marque consciousness and bringing the Starbird acquisition to adjacent much communities."

To larn much astir Starbird, delight visit starbirdchicken.com.

The station Starbird Names Jonathan Zacks VP of Marketing appeared archetypal connected QSR Magazine.