Take-Two CEO Addresses Grand Theft Auto 6 Price, and the Possibility for More L.A. Noire

Speaking astatine iicon today, a caller league for video crippled executives, Take-Two CEO Strauss Zelnick addressed the much-debated question of however overmuch Grand Theft Auto 6 volition cost. He declined to corroborate the game’s price, but hinted distant from the perchance super-premium terms constituent that has been floated successful the past.

“Consumers wage for the worth that you bring to them, and our occupation is to complaint mode way mode little of the worth delivery,” Zelnick said. “How you consciousness astir thing you bargain is the intersection of the happening itself and what you wage for. Consumers request to consciousness similar the happening itself is astonishing and the terms they were charged was just for what they got.”

He went connected to notation that crippled pricing has really gotten cheaper implicit the years, a notation to the information that large crippled releases person been priced astatine $60 oregon astatine astir $70 for much than a decade, arsenic compared to greater rates of ostentation seen successful the wider economy.

“If you look astatine it done that lens, that doesn’t marque a full batch of sense. But that isn’t the lens done which we look. Instead, we look at… however bash we present thing amazing, and however bash we marque definite that what radical wage for it feels precise reasonable.”

Zelnick besides said that he’s “terrified” of the question of however to measurement the occurrence of GTA 6, but that helium and the teams are much focused connected delivering a fantastic acquisition than worrying astir however it performs.

"What we deliberation astir is making the astir spectacular portion of amusement connected Earth, successful history."“

“What we deliberation astir is making the astir spectacular portion of amusement connected Earth, successful past – and it’s a beauteous daunting challenge. If we bash that, and if we’re of work to our customers, past the upside volition instrumentality attraction of itself.”

That said, helium did travel it up with a speedy quip that helium does “think a batch of radical volition beryllium calling successful sick connected November 19.”

Elsewhere successful the talk, Zelnick gave immoderate (slim) anticipation for fans of L.A. Noire that a sequel mightiness hap 1 day.

“Broadly, we’re looking astatine doing thing successful the aboriginal with each of our intelligence property,” helium said. “There’s thing to denote connected L.A. Noire specifically, and if determination were, it would beryllium Rockstar announcing it, not me. But successful immoderate case, with respect to our bequest IP, the teams are ever looking astatine what we person and we’re ever reasoning astir it. The question is, astatine immoderate fixed time, bash we person a squad that’s passionate astir moving connected that?”

For much connected what could the biggest video crippled motorboat successful history, cheque retired the latest connected the stolen information from the Rockstar hack saga and Zelnick's comments connected GTA 6 the digital-only merchandise rumor. GTA 6 is acceptable to motorboat connected November 19, 2026 for PlayStation 5 and Xbox Series X/S, and we'll beryllium keeping up with everything starring up its release.

Bo Moore is IGN's Senior Manager of Tech. You tin find him online @usebomswisely.