Texas Tech booster Cody Campbell feuds with Big 12's Brett Yormark over Friday night game move

Texas Tech booster Cody Campbell, who sits arsenic president of the school’s committee of regents, had a societal media joust with Big 12 commissioner Brett Yormark implicit a Red Raiders shot crippled that volition apt determination to Friday nighttime during the upcoming season.

It whitethorn look similar a trivial combat implicit a crippled schedule, but Campbell, who has go 1 of the astir salient boosters successful assemblage sports, posted connected X that the crippled betwixt Texas Tech and Houston should stay arsenic scheduled connected a Saturday, Sept. 19.

Why? Campbell argued "Friday Night Lights" successful Texas is "sacred" for precocious schoolhouse football.

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Cody Campbell stands backstage during ESPN's College GameDay astatine Texas Tech University successful Lubbock, Texas, connected Nov. 8, 2025. (John E. Moore III/Getty Images)

"Friday Night Lights are ineffable successful the Great State of Texas! It is perfectly absurd that the @Big12Conference and @FOXSports would see scheduling @TexasTechFB and @UHCougarFB connected a Friday nighttime (October 18th)!! I cognize that @brettyormark is not a autochthonal Texan, but he's been present agelong capable to cognize better! Come on, man!" Campbell posted, though it should work September – not October 18.

Yormark was asked astir Campbell’s tweet, telling the Lubbock Avalanche-Journal connected Wednesday that, "Cody Campbell does not tally the Big 12."

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Yormark added that the league’s committee and diversion directors approved to person 12 games per twelvemonth not beryllium played connected Saturdays successful bid to rise Big 12 viewership. As a result, a Texas Tech crippled was expected to beryllium 1 of them due to the fact that of their lasting successful assemblage football.

"Friday nighttime Big 12 shot games outperformed the Conference’s mean standing by 64% successful 2025," Yormark added. "All of our schools are treated arsenic during the TV scheduling process and this crippled fits wrong our scheduling parameters. I americium thankful that our TV partners supply america with these opportunities."

Campbell continued to propulsion backmost astatine Yormark, though, posting different tweet connected Thursday that added different blistery taxable for Red Raiders shot – their now-banned tortilla celebration.

The Big 12 banned the tortilla-tossing solemnisation astatine Jones AT&T Stadium, threatening fines to the assemblage if fans continued to bash so.

Big 12 Commissioner Brett Yormark gestures earlier the Big 12 Championship crippled betwixt Texas Tech and BYU astatine AT&T Stadium successful Arlington, Texas, connected Dec. 6, 2025. (John E. Moore III/Getty Images)

"Apparently Brett didn’t get the memo: EVERYTHING RUNS THROUGH LUBBOCK!!," Campbell tweeted, referencing a celebrated operation from caput manager Joey McGuire, who was caught saying it successful the locker country aft a 2022 triumph implicit Texas. "Maybe we should bring the tortillas back??"

Campbell spoke with ESPN astir Yormark, wherever helium continued to instrumentality jabs astatine him.

"As commissioner, helium needs to retrieve that helium works for the presidents, and the presidents enactment for the boards," Campbell told the outlet. "He is not the dictator of the conference. That’s not his role. It is his work to advocator for his members successful each cases."

Campbell told the Avalanche-Journal that helium feels it’s excessively precocious to alteration Texas Tech’s crippled against Houston, adding that it wouldn’t beryllium bully for the squad considering their erstwhile crippled is simply a travel to Oregon State connected Sept. 12.

Cody Campbell stands connected the tract aft the Big 12 Championship crippled betwixt Texas Tech and BYU astatine AT&T Stadium successful Arlington, Texas, connected Dec. 6, 2025. (John E. Moore III)

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Campbell has not shied distant from addressing his mindset successful assemblage sports, particularly erstwhile it comes to media rights. He has advocated for the conferences to harvester their rights into 1 entity similar a nonrecreational sports league, though helium has seen superior pushback connected that front. He was besides a portion of President Donald Trump’s "Saving College Sports" roundtable, which took spot astatine the White House connected March 6.

Campbell is simply a erstwhile Texas Tech violative lineman who is liable for co-founding the Matador Club, the NIL corporate that has led the complaint successful revamping Texas Tech athletics successful hopes of making them a powerhouse crossed each sports.

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