This Beautifully Weird Necklace Is Secretly a USB Drive

I’m already growing hoarse successful Golden Gate Park arsenic Charli XCX takes the signifier astatine a San Francisco euphony festival. The assemblage starts jumping arsenic a guitar hook hits, and I reluctantly comply, bouncing astir connected these aging knees arsenic my chunky Puff necklace astir flies disconnected the chain.

During a lull successful the set, idiosyncratic adjacent to maine compliments the necklace, which has stainless alloy swirls and a bulbous orangish center. Their eyes turn wide arsenic I flip the headdress disconnected and explicate that it’s a hidden USB flash drive—I plugged the Puff into my telephone to amusement disconnected the animations.

When Harry Isaac and Sebastian Bidegain, moving unneurotic nether the Noware moniker, posted an aboriginal prototype of their retro-futuristic necklace connected societal media successful 2025, it rapidly racked up implicit a cardinal views with thousands of waitlist sign-ups to bargain one. The duo has spent the past twelvemonth attempting to crook the online attraction connected their prototype into a mass-produced reality. Now, Noware is yet acceptable to vessel units this October.

The brace arrived astatine the WIRED bureau wearing Puff necklaces, naturally, that lucifer with their trendy gorpcore outfits. They look nervous, albeit excited, to amusement disconnected their creation. Neither has had a wide merchandise for their products before, though some are well-versed successful whimsical designs. Isaac antecedently went viral for making an electrical scooter that shoots retired bubbles. Bidegain was already sculpturally approaching electronics, with prototypes similar a vape camera and lo-fi sampler built into a rock.

The plan ethos of the Puff is conscionable arsenic overmuch astir aesthetics arsenic it is astir usefulness. Noware’s selling materials amusement a chill miss with a Puff clipped onto her purse, wherever a Labubu mightiness person sat past year, arsenic good arsenic styled connected her cervix with a heap of different metallic chains. Bidegain says the “squishy, doughy” textures of nutrient partially inspired Puff’s design, arsenic good arsenic cellular biology and tactile devices, similar aged phones and radios.

“On 1 end, I privation anyone to beryllium capable to deterioration it, conscionable if they deliberation it's pretty,” helium says. “Though, I besides privation radical who really find inferior successful flash drives arsenic portion of their workflow: photographers, DJs, IT people.”

The tiny surface successful the mediate of the necklace is my favourite aspect. When it’s plugged into my telephone oregon laptop, Puff’s halfway lights up with a customizable design. The Noware duo showed maine goopy animations that reacted to the absorption I held the telephone arsenic good arsenic an aquarium mode. They adjacent enactment the WIRED logo connected it done customized bundle anyone tin usage to trade their ain designs. The Puff doesn’t person an interior battery, truthful the USB thrust tin unrecorded arsenic a portion of jewelry acold longer than the expiration day of astir electronics.