Unilever takes Liquid IV into more European markets

Unilever is expanding its Liquid IV powdered hydration marque into 5 much European markets.

The UK-based user goods elephantine is launching the marque into Spain, Germany, France, Sweden and Iceland.

Liquid IV is already sold successful the UK and Italy successful Europe.

Outside of Europe, the marque volition besides beryllium launched successful South Korea this year.

In a statement, Unilever said the rollout marks the adjacent signifier of the brand's planetary enlargement and takes Liquid IV to 15 markets globally.

In Spain and Germany, the marque volition motorboat via Amazon, portion Spain volition besides beryllium served done Costco. France, Sweden and Iceland volition beryllium supplied done Costco.

Liquid IV, which Unilever acquired successful 2020, sells electrolyte portion pulverization mixes.

The European enlargement follows "strong momentum" successful the UK, the radical said.

Gaurav Raisinghani, the CEO of Unilever's Wellbeing Collective International business, said: "Liquid IV's enlargement crossed Europe marks an breathtaking caller section for 1 of the starring powdered hydration brands."

He added: "Following the beardown momentum we've seen successful the UK, we spot a important accidental to bring Liquid IV's science-backed attack to enhanced hydration to much consumers crossed Europe."

Unilever said it volition rotation retired some Liquid IV Hydration Multiplier and Liquid IV Sugar Free successful the caller markets.

The institution added that the marque has completed 15 objective studies and is continuing to put successful hydration research, including enactment tied to its sugar-free formulations.

"Consumers are intentional astir the products they choose, particularly successful wellness," Raisinghani said.

"Liquid IV is continuing to put successful subject and objective probe to make products that present connected our marque promises – large sensation and enhanced hydration."

Liquid IV launched successful the US successful 2015 and has expanded into 14 further markets implicit the past 3 years, Unilever said.

In 2024, Unilever pledged $80m to grow Liquid IV accumulation successful the US.

The determination comes arsenic Unilever continues to physique retired its wellness and wellbeing portfolio.

In April, Unilever struck an statement to get US nutritional supplements institution Grüns.

Unilever is location to supplement brands including Olly, SmartyPants and Onnit.

The institution has besides made number investments successful businesses successful the assemblage done its Unilever Ventures arm. 

"Unilever takes Liquid IV into much European markets" was primitively created and published by Just Drinks, a GlobalData owned brand.