What This $3.9 Million Wix Buy Could Mean After the Stock’s 54% Collapse

2 hours ago 3

Jonathan Ponciano, The Motley Fool

Wed, May 6, 2026 astatine 12:20 PM CDT 4 min read

On May 6, 2026, Brooktree Capital Management disclosed a bargain of Wix.com (NASDAQ:WIX), adding 46,129 shares successful a commercialized estimated astatine $3.86 cardinal based connected quarterly mean pricing.

What happened

According to a Securities and Exchange Commission (SEC) filing dated May 6, 2026, Brooktree Capital Management accrued its presumption successful Wix.com by 46,129 shares during the archetypal quarter. The estimated transaction worth is $3.86 million, based connected the mean closing terms implicit the quarter. The quarter-end worth of the involvement accrued by $4.13 million, a fig that includes changes successful some stock number and banal price.

What other to cognize

Top holdings aft the filing:
- NASDAQ: IBKR: $18.26 cardinal (14.5% of AUM)
- NASDAQ: RMNI: $12.98 cardinal (10.3% of AUM)
- NASDAQ: IAC: $12.59 cardinal (10.0% of AUM)
- NYSE: PAR: $11.50 cardinal (9.1% of AUM)
- NYSE: BRK-B: $8.98 cardinal (7.1% of AUM)
As of May 5, 2026, Wix shares were priced astatine $77.03, down 53.7% implicit the past twelvemonth and underperforming the S&P 500 by 82.2 percent points.

Company overview

Metric

Value

Revenue (TTM)	$1.99 billion
Net income (TTM)	$50.65 million
Price (as of marketplace adjacent May 5, 2026)	$77.03
One-year terms change	(53.7%)

Company snapshot

Wix offers a cloud-based website instauration platform, including Wix Editor, Wix ADI, Corvid by Wix, Ascend by Wix, Wix Logo Maker, Wix Answers, and Wix Payments, arsenic good arsenic a suite of vertical-specific applications and complementary services.
The steadfast generates gross chiefly done premium subscriptions, value-added services, and outgo processing fees, leveraging a freemium exemplary to person registered users into paying customers.
It serves individuals, tiny businesses, and enterprises globally, with a absorption connected users seeking accessible website improvement and concern absorption tools.

Wix.com is simply a starring supplier of cloud-based website improvement and concern absorption solutions, supporting millions of users worldwide. The company’s scalable level and wide suite of integrated tools presumption it arsenic a cardinal enabler for integer beingness among tiny businesses and entrepreneurs. Its freemium-to-premium conversion strategy, combined with ongoing merchandise innovation, underpins its competitory vantage successful the website infrastructure market.

What this transaction means for investors

Wix banal has truly suffered recently, tumbling implicit 50% this past year, and the firm’s latest results springiness some bulls and skeptics thing to enactment with. Fourth-quarter gross climbed 14% twelvemonth implicit twelvemonth to $524 million, portion bookings roseate 15% to $535 million. Meanwhile, full ARR reached $1.84 billion, up 14% from a twelvemonth earlier. Wix is besides leaning heavy into AI products similar Harmony and Base44, which absorption says precocious crossed $100 cardinal successful ARR lone 1 twelvemonth aft launching.

Importantly, this is not a institution burning currency to pursuit maturation astatine immoderate cost. Wix generated $573 cardinal successful escaped currency travel successful 2025 and repurchased $575 cardinal worthy of shares during the year. With that successful mind, this bargain yet looks similar a condemnation stake connected a turnaround communicative that the broader marketplace inactive does not afloat trust. After losing much than fractional its worth implicit the past year, Wix has go 1 of those names wherever investors person to determine whether the AI propulsion is hype oregon the commencement of a overmuch bigger level shift.

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