'What You Do is Far More Important than What You Prompt.' Mark Cuban Invests In Live Event Company, Says 'It's Time We All …Left The House'

Billionaire Mark Cuban recently became a number proprietor successful unrecorded events institution Burwoodland aft an undisclosed investment, manufacture work Music Business Worldwide reported.

"It's clip we each got disconnected our a—s, near the house, and had fun," Cuban told Music Business Worldwide successful January. "In an AI world, what you bash is acold much important than what you prompt."

The New York City-based institution produces themed, unrecorded euphony shows based connected a peculiar genre, specified arsenic Emo Night Brooklyn, Gimme Gimme Disco, and Broadway Rave, its website says. There are astir 1,200 Burwoodland shows each year, oregon astir 23 per week, successful cities crossed the U.S., Canada, and Europe, according to Music Business Worldwide.

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"Beyond the capital, this infinitesimal feels similar validation that what we've built is existent and durable,"  Burwoodland cofounder and co-CEO Alex Badanes said connected LinkedIn. "Having idiosyncratic of Mark's caliber judge successful our imaginativeness is an unthinkable honor."

‘A stronger propulsion toward real-world, in-person experiences'

Cuban has said the emergence of AI volition pb to an summation successful real-world experiences, specified arsenic those produced by Burwoodland.

"Within the adjacent 3 years, determination volition beryllium truthful overmuch AI, successful peculiar AI video, radical won't cognize if what they spot oregon perceive is real," helium wrote connected Bluesky past June. "Which volition pb to an detonation of f2f engagement, events and jobs."

Cuban's not unsocial successful that assessment. The expanding fig of virtual experiences is creating "a stronger propulsion toward real-world, in-person experiences," Burwoodland co-founder and Co-CEO Ethan Maccoby told Music Business Worldwide.

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"Our events connection thing timeless: shared joy, corporate nostalgia, and existent quality connection," Maccoby said. "You're not conscionable consuming content, you're participating successful a existent infinitesimal with radical who emotion the aforesaid happening you do."

The tendency for in-person experiences has led to a roar for the unrecorded events industry. Live Nation Entertainment, Inc. (NYSE:LYV) reported grounds gross of $25.2 cardinal successful 2025.

"In 2025, the enslaved betwixt artists and their planetary instrumentality bases reached caller heights, fueling different twelvemonth of double-digit growth," Live Nation President and CEO Michael Rapino said successful a connection on with the company's latest net study past month. "As artists proceed to unlock untapped markets and header the world's astir iconic stadiums, we've built momentum that carries america into a record-breaking 2026."